Data processing method and device

A data processing and data technology, applied in the fields of electrical digital data processing, special data processing applications, digital data protection, etc., can solve problems such as difficulty in implementation, affecting the application of the portrait system, and achieve the effect of avoiding information leakage

Active Publication Date: 2021-10-08
BEIJING GRIDSUM TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

If these business system data are sent to the "user portrait technology platform provider", because the business system data includes user identity data and business transaction data, these two types of data are due to data sensitivity and commercial confidentiality issues, so this method is implemented It is very difficult and will affect the actual use of the portrait system using this method

Method used

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  • Data processing method and device
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Examples

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Embodiment Construction

[0021] Embodiments of the present invention provide a data processing method and device, which are used for performing confidential processing on data used for user portraits, so as to facilitate the realization of user portraits.

[0022] figure 1 It is a method flowchart of a data processing method provided by an embodiment of the present invention. refer to figure 1 , the method of the embodiment of the present invention includes:

[0023] Step 101: Obtain business system data;

[0024] Step 102: Convert the business system data to obtain converted data, and convert the data into data that is confidential and can be used for user portraits;

[0025] Step 103: Send the conversion data to the portrait platform, so that the portrait platform can make user portraits according to the conversion data.

[0026] Optionally,

[0027] Business system data includes user identity information,

[0028] Transform business system data to obtain transformed data, including:

[0029]...

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Abstract

The embodiment of the present invention discloses a data processing method and device, which are used for performing confidential processing on data used for user portraits, and promoting the realization of user portraits. The method in the embodiment of the present invention includes: acquiring business system data; converting the business system data to obtain converted data, the converted data is data that is confidential and can be used for user portraits; sending the converted data to the portrait platform data, so that the portrait platform performs user portraits according to the conversion data. In this way, after the business system data of the business system data party is confidentially processed, information leakage of sensitive data of these business system data can be avoided, and the converted data processed in this way can still be used for user portraits. On the portrait platform, according to the Transform data for user portraits, and promote the integration of data from the data side of the business system and data from the portrait service provider to achieve user portraits.

Description

technical field [0001] The present invention relates to the field of user portraits, in particular to a data processing method and device. Background technique [0002] User portraits are virtual representations of real users, and target user models based on a series of real data. Generally speaking, a user portrait is a tagged user model abstracted based on information such as the user's social attributes, living habits, and consumption behavior. The core work of user portraits is to "label" users, and labels are highly refined feature identifications obtained through the analysis of user information. [0003] To build a complete user portrait, it is usually necessary to integrate and connect data from all parties, for example, data from the business system of the "service buyer" and online monitoring data. [0004] Online monitoring data is usually massive and requires high-performance distributed clusters to carry, and these online data are usually the core data assets ...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F16/2458G06F16/248G06F21/62
CPCG06F21/6218G06F16/2462G06F16/248
Inventor 杨青峰杨基彬
Owner BEIJING GRIDSUM TECH CO LTD
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