Application-activated channel monitoring method and calculation equipment

A computing device and channel technology, applied in the Internet field, can solve the problems of cumbersome data processing, limited, migration storage and other problems of activation attribution algorithm

Inactive Publication Date: 2018-08-10
BEIJING TENGYUN TIANXIA SCI & TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, the current activation attribution algorithms are relatively cumbersome and have limited data processing capacity, making it impossible to perform effective data migration and storage.

Method used

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  • Application-activated channel monitoring method and calculation equipment
  • Application-activated channel monitoring method and calculation equipment
  • Application-activated channel monitoring method and calculation equipment

Examples

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Embodiment Construction

[0018] Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited by the embodiments set forth herein. Rather, these embodiments are provided for more thorough understanding of the present disclosure and to fully convey the scope of the present disclosure to those skilled in the art.

[0019] figure 1 is a block diagram of an example computing device 100 . In a basic configuration 102 , computing device 100 typically includes system memory 106 and one or more processors 104 . A memory bus 108 may be used for communication between the processor 104 and the system memory 106 .

[0020] Depending on the desired configuration, processor 104 may be any type of processing including, but not limited to, a microprocess...

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Abstract

The invention discloses an application-activated channel monitoring method which is suitable for being executed in calculation equipment. The calculation equipment stores click data aiming at different applications under different promotion activities of users; the click data includes a master key, master key attributes and click time; the master key includes application identification and equipment identification; and the master key attributes include promotion activity identification and click identification. The method comprises the following steps: when an application is activated, acquiring the activation data of the application, wherein the activation data includes application identification, equipment identification and activation time; combining the application identification and the equipment identification to obtain a query master key, and finding the master key attribute of which the master key is identical to the query master key and the click time is earlier than the activation time from the click data by adopting an SQL query mode; and determining the corresponding promotion activity and the corresponding click channel according to the found master key attributes. Theinvention also discloses the corresponding calculation equipment.

Description

technical field [0001] The invention relates to the technical field of the Internet, in particular to an application-activated channel monitoring method and computing equipment. Background technique [0002] With the rapid development of the mobile Internet, various mobile applications emerge in an endless stream. In order to stand out from the mass of applications, using various forms of "advertising" to promote applications is an imperative marketing method at this stage. At the same time, due to the more complex market situation on the mobile side, the higher threshold of advertising monitoring technology, complex data structure, and more monitoring dimensions and indicators, quantitative evaluation of mobile Internet application promotion and advertising delivery effects has become a rigidity for advertisers. need. [0003] In the process of advertising, the advertiser will choose multiple channels (advertising media) to place the advertisement at the same time in order...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30G06Q30/02
CPCG06F16/2455G06Q30/0242
Inventor 王福胜
Owner BEIJING TENGYUN TIANXIA SCI & TECH CO LTD
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