E-commerce system

Abstract

An E-commerce system comprises a web site subsystem, an OLAP subsystem and a personalization subsystem. In a web site subsystem, Internet users can access the web site information interactively through web browser. The web site accesses the web service database according to different Internet user operation. By using personalized database, different users can access the web site according to theirown personality characteristics. The system can be used to obtain the interest of users by answering questions, moreover, the information of the user browsing the page and the feedback information ofthe recommendation page are combined to update the change of the user interests, which can quickly and accurately find the user interests, and is cross-platform, easy to promote, and conducive to thetransformation of the enterprise from the centralized environment to the distributed open environment.

Description

technical field [0001] The invention relates to the field of electronic commerce, in particular to an electronic commerce system. Background technique [0002] E-commerce is a commercial activity centered on commodity exchange by means of information network technology; it can also be understood as electronic transactions on the Internet (Internet), intranet (Intranet) and value-added network (VAN, Value Added Network). Trading activities and related service activities are electronic, networked, and informatized in all aspects of traditional commercial activities. Under the open network environment of the Internet, based on the browser / server application method, buyers and sellers conduct various business transactions without meeting each other. Activities, a new type of business operation model that realizes online shopping for consumers, online transactions between merchants and online electronic payments, as well as various business activities, transaction activities, fin...

AI Technical Summary

Problems solved by technology

[0003] However, on the current business information websites, when users open and view the information they need, they need to browse through many pages to find it, which is not good for personalized design. The information in the WWW, and then select N pages that best meet the user's interests, and then get the evaluation of each pushed page from the user, and finally update the algorithm of intelligent selection according to the feedback information of the page evaluation, so as to quickly obtain information. , but there are the following deficiencies: (1) users provide their interests in the form of keywords, and some users often cannot express their interests accurately, so that the system cannot fully discover the interests of users; (2) the relationship between users and the system The way of communication between them is relatively monotonous. When users browse a certain business information website, a lot of useless information will be recommended to users, causing obstacles in the communication between users and the system;

[0004] In the field of e-commerce, data warehouse is the new focus of information technology architecture. It provides integration of different types of application systems, organizes and stores data from the perspective of development and history, for information and analysis processing; OLAP is built on The C / S mode software system based on the data warehouse belongs to the data warehouse application. The commonly used OLAP does not strictly distinguish the application logic, GUI and DBMS. The complex application logic is distributed on the client, and the data needs to be transmitted to the analysis server for processing. Since the storage capacity of the client is not as good as that of the server, the efficiency is greatly reduced; therefore, a new e-commerce system needs to be redesigned

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