Looking for breakthrough ideas for innovation challenges? Try Patsnap Eureka!

Data processing method and system based on big data analysis

A data processing and big data technology, applied in the field of data processing, can solve problems such as users formulating preferential strategies

Inactive Publication Date: 2019-09-17
山东乐格信息科技有限公司
View PDF6 Cites 1 Cited by
  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] In view of this, the purpose of the present invention is to provide a data processing method and system based on big data analysis to alleviate the technical problem that the existing data processing technology cannot formulate targeted preferential policies for each user

Method used

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
View more

Image

Smart Image Click on the blue labels to locate them in the text.
Viewing Examples
Smart Image
  • Data processing method and system based on big data analysis
  • Data processing method and system based on big data analysis
  • Data processing method and system based on big data analysis

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0027] According to an embodiment of the present invention, an embodiment of a data processing method based on big data analysis is provided. It should be noted that the steps shown in the flow chart of the accompanying drawings can be implemented in a computer system such as a set of computer-executable instructions and, although a logical order is shown in the flowcharts, in some cases the steps shown or described may be performed in an order different from that shown or described herein.

[0028] figure 1 is a flow chart of a data processing method based on big data analysis according to an embodiment of the present invention, such as figure 1 As shown, the method includes the following steps:

[0029] Step S102, acquiring user information and consumption records of at least one user;

[0030] It should be noted that user information includes: user identity information, communication information, address information, etc.; consumption records include: consumption time, cons...

Embodiment 2

[0095] The present invention also provides a data processing system based on big data analysis, which is used to execute the data processing method based on big data analysis provided by the above-mentioned content of the embodiments of the present invention. Specific presentation of the data processing system for the analysis.

[0096] Figure 4 It is a schematic diagram of a data processing system based on big data analysis, the system includes: an acquisition unit 10, an analysis unit 20, a determination unit 30 and a sending unit 40, wherein,

[0097] The obtaining unit 10 is used to obtain user information and consumption records of at least one user;

[0098] The analysis unit 20 is configured to perform data analysis on the user information and the consumption records to obtain analysis results, wherein the analysis results include at least one of the following: user retention rate, user consumption level, user consumption Behavioral trajectory;

[0099] The determin...

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

PUM

No PUM Login to View More

Abstract

The invention provides a data processing method and system based on big data analysis, relates to the technical field of data processing, and the method comprises the steps of obtaining user information and consumption records of at least one user; performing data analysis on the user information and the consumption record to obtain an analysis result, the analysis result comprising at least one of the following: the retention rate of the user, the consumption level of the user, and the consumption behavior track of the user; based on the analysis result, determining a target discount strategy of the user, the target discount strategy comprising at least one of the following: a discount information putting strategy, a consumption activity and / or consumption advertisement putting strategy, a user backflow strategy, and a user credit exchange strategy; and sending the target discount strategy to a brand operation platform. The technical problem that an existing data processing technology cannot formulate a targeted discount strategy for each user is solved.

Description

technical field [0001] The present invention relates to the technical field of data processing, in particular to a data processing method and system based on big data analysis. Background technique [0002] With the rapid development of Internet technology, we have entered the era of big data. In a large amount of data, how to mine useful user information is very important. By mining useful user information, it is possible to provide users with more targeted and personalized services. For example, when pushing various sales information and preferential information to users through the network, if the above information can be pushed to users in a targeted manner, it will not only increase the success rate of marketing, but also increase the profit rate of the enterprise. [0003] However, when formulating a marketing strategy through the existing big data analysis technology, it is temporarily impossible to provide a more targeted marketing strategy for each user. [0004]...

Claims

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

Application Information

Patent Timeline
no application Login to View More
Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0201G06Q30/0222
Inventor 王智
Owner 山东乐格信息科技有限公司
Who we serve
  • R&D Engineer
  • R&D Manager
  • IP Professional
Why Patsnap Eureka
  • Industry Leading Data Capabilities
  • Powerful AI technology
  • Patent DNA Extraction
Social media
Patsnap Eureka Blog
Learn More
PatSnap group products

Browse by: Latest US Patents, China's latest patents, Technical Efficacy Thesaurus, Application Domain, Technology Topic, Popular Technical Reports.

© 2024 PatSnap. All rights reserved.Legal|Privacy policy|Modern Slavery Act Transparency Statement|Sitemap|About US| Contact US: help@patsnap.com