Portrait generation system and method, electronic equipment and storage medium

A technology for generating systems and portraits, applied in database management systems, electronic digital data processing, structured data retrieval, etc., can solve problems such as difficult to meet the needs of fast portraits, achieve the effect of improving query performance, ensuring quality, and reducing difficulty
CN112287015APending Publication Date: 2021-01-29北京易观数智科技股份有限公司
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Patent Information

Authority / Receiving Office
CN · China
Current Assignee / Owner
北京易观数智科技股份有限公司
Publication Date
2021-01-29

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Abstract

The embodiment of the invention provides a portrait generation system and method, electronic equipment and a storage medium. The portrait generation system comprises: a multi-source data integration and extraction layer that is used for acquiring multi-source data and extracting the multi-source data to the data storage layer respectively according to a specified data model based on the type of the multi-source data; the data storage layer that is used for receiving and storing the multi-source data transmitted by the multi-data-source integration extraction layer according to a specified datamodel; the label calculation layer that is used for analyzing label processing rules by adopting a drools rule engine, converting the label processing rules into a presto query component, processingdata by utilizing the presto query component, and storing an obtained multi-dimensional label result of a user into an attribute table; and the label application layer that is used for generating a user portrait for providing user retrieval and label retrieval according to the attribute table. Through the embodiment of the invention, the difficulty of unifying multiple data sources of the user portrait can be reduced, the accuracy of data integration is improved, and the quality of the finally produced portrait data is ensured.
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Description

technical field

[0001] The invention relates to a portrait generation system and its method, electronic equipment and a storage medium, and belongs to the technical field of user network portraits. Background technique

[0002] At the current stage, with the rapid development of the Internet, users have more and more behaviors on the network, and at the same time, they are becoming more and more scattered. In order to study users more deeply and understand their characteristics and needs, it is necessary to use user portraits to summarize users from massive and discrete data, and summarize their scattered and uninterpretable behaviors into understandable user labels. Dimensional tag combinations are used to profile users, discover user characteristics and needs, facilitate better marketing and operation of users, and provide users with more suitable services and products.

[0003] Currently, in the construction of user portraits, in the scenario of small-scale users and a s...

Claims

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