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SaaS cloud system for bank third-party payment aggregation marketing platform

A platform and bank technology, applied in the field of SaaS cloud system, can solve the problems of ineffective consumption data extraction, single integrated marketing function, and insufficient marketing accuracy, so as to improve the data conversion rate, enhance the sense of experience, and improve marketing efficiency. Effect

Pending Publication Date: 2021-11-19
深圳市微云信众技术有限公司
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0006] The present invention provides a SaaS cloud system for a bank's third-party payment aggregation marketing platform, one of which is to have multiple data analysis functions to solve the traditional bank third-party payment marketing platform, which often only has a single integrated marketing function and marketing accuracy Insufficient problem; another purpose is to solve the problem that the traditional third-party payment marketing platform of the bank cannot extract the effective consumption data in the user bill data, so as to achieve the purpose of improving the effect of product marketing

Method used

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  • SaaS cloud system for bank third-party payment aggregation marketing platform

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Embodiment 1

[0027] Such as figure 1 As shown, the present invention provides a SaaS cloud system for a third-party payment aggregation marketing platform of a bank. The SaaS cloud system for a third-party payment aggregation marketing platform of a bank includes a payment bill collection unit, a data processing unit, a big data integration unit and Classified Marketing Unit;

[0028] The payment bill collection unit includes an identity binding module, an information entry module, a payment mark block and a bill classification module;

[0029] The data processing unit includes a bill marking module, a consumption classification module, an error correction and data filtering module, and a marking transformation module;

[0030] The big data integration unit includes a marked data calculation module, a data aggregation module, a data matching module and a data output module;

[0031] The classified marketing unit includes a pop-up window push module, a web page push module, a message push...

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Abstract

The invention discloses an SaaS cloud system for a bank third-party payment aggregation marketing platform, and relates to the technical field of marketing platforms. The system comprises a payment bill collection unit, a data processing unit, a big data integration unit and a classification marketing unit. According to the invention, the identity binding module, the information input module, the payment marking module and the bill classification module are combined, so that the efficiency of resource aggregation is improved, bill data are classified and converted, data collection, resource aggregation, data conversion, precision marketing and monitoring management are combined, and the marketing efficiency of the SaaS cloud system of the bank third-party payment aggregation marketing platform can be improved; meanwhile, the experience feeling in the marketing process is enhanced, effective consumption data in a large amount of consumption data can be extracted and converted into commodity marketing data, then the accuracy of the marketing effect is improved, the commodity marketing effect is optimized, and the data conversion rate of the SaaS cloud system of the bank third-party payment aggregation marketing platform is improved.

Description

technical field [0001] The invention relates to the technical field of marketing platforms, in particular to a SaaS cloud system for a bank's third-party payment aggregation marketing platform. Background technique [0002] With the development of my country's economy and the improvement of people's living standards, my country's retail industry is developing rapidly, and with the rapid development of my country's retail industry, how to realize personalized and precise marketing has become an urgent problem to be solved. With the popularization of digitalization, the way of life of human beings has undergone great changes, and services in various aspects such as food, housing, transportation, travel, shopping and entertainment have gradually developed from offline to online platforms. [0003] There are following problems at prior art: [0004] 1. The traditional third-party payment marketing platform of the bank often only has a single integrated marketing function, the ma...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06F16/906G06F16/2455
CPCG06Q30/0255G06Q30/0262G06Q30/0277G06Q30/0201G06F16/906G06F16/24556
Inventor 杨云灏
Owner 深圳市微云信众技术有限公司
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