Marketing service propaganda system and method based on big data

A technology of big data and sales statistics, applied in the direction of market data collection, marketing, etc., can solve the problems of poor overall effect of marketing service publicity, inability to monitor the effect of marketing plans and adaptability adjustments, etc., to improve diversity and comprehensiveness , improve the overall effect, the effect of precise and efficient adjustment

Inactive Publication Date: 2022-05-31
派趣(盐城)信息技术有限公司
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Problems solved by technology

[0004] In view of the deficiencies in the existing technology, the purpose of the present invention is to provide a marketing service publicity system and method based on big data, which is used to solve the problem that the effect of the marketing plan cannot be monitored and adaptively adjusted in the existing solution, resulting in marketing service failure. Technical issues with overall poor publicity

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  • Marketing service propaganda system and method based on big data
  • Marketing service propaganda system and method based on big data
  • Marketing service propaganda system and method based on big data

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Embodiment Construction

[0072] The technical solutions of the present invention will be clearly and completely described below with reference to the embodiments. Obviously, the described embodiments are only a part of the embodiments of the present invention, rather than all the embodiments. Based on the embodiments of the present invention, all other embodiments obtained by those of ordinary skill in the art without creative efforts shall fall within the protection scope of the present invention.

[0073] The terminology used herein is used to describe the embodiments and is not intended to limit and / or limit the present disclosure; it should be noted that the singular forms "a", "an" and "the" also include "a", "an" and "the" unless the context clearly dictates otherwise. plural; also, although the terms "first," "second," etc. may be used herein to describe various elements, the elements are not limited by these terms, which are only used to distinguish one element from another.

[0074] refer to ...

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Abstract

The invention discloses a marketing service propaganda system and method based on big data. Belongs to the technical field of marketing service propaganda. Comprising the steps that different propaganda types and propaganda durations are combined to obtain propaganda coefficients, and evaluation conditions are provided for overall evaluation of subsequent propaganda schemes based on the propaganda coefficients; the method comprises the following steps: dividing monitoring areas, monitoring people flow conditions and sales conditions of the divided monitoring areas, processing and calculating an obtained flow statistical set and an obtained sales statistical set to obtain a flow change value and a sales change value, and evaluating an existing marketing service scheme from different aspects based on the flow change value and the sales change value. The diversity and comprehensiveness of marketing service evaluation are improved, so that the marketing service can be adjusted more accurately and efficiently; the method and the device are used for solving the technical problem that the overall effect of marketing service propaganda is poor due to the fact that the effect of a marketing scheme cannot be monitored and adaptively adjusted in an existing scheme.

Description

technical field [0001] The present invention relates to the technical field of marketing service publicity, and more particularly, to a big data-based marketing service publicity system and method. Background technique [0002] Marketing service publicity is a publicity behavior implemented to sell products better. [0003] The existing marketing service promotion scheme has certain defects: first, the location area of ​​the marketing items is not divided, so that the monitoring of the marketing items cannot be implemented efficiently and pertinently, and at the same time, there is no implementation process for different types of marketing services. And the implementation results are monitored, and finally, the overall effect of different marketing services is not evaluated and the marketing service plan is adjusted adaptively, resulting in a poor overall effect of marketing service promotion. SUMMARY OF THE INVENTION [0004] Aiming at the deficiencies of the prior art, ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0201
Inventor 羊海燕
Owner 派趣(盐城)信息技术有限公司
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