Price competition ranking method for website search result list

Abstract

The invention discloses a method for ranking the searching results according to the cost per impressions, cost per clicks. The method comprises: sustaining a database, in each account of information releaser having account balance item and at least one searching list; in each searching list having released information, at least one searching keyword and corresponding changeable cost per impressions value; the value of cost per impression can be set by setting cost per one click, and the database ranking with descending order according to searching keyword and cost per impression; after receiving searching request, confirming effective searching list that matches with the searching request; according to the pre-set website format, synthesizing the released information to be searching result page with specific order; reducing corresponding account balance with cost per impression or cost per click, taking a statistic of clicking rate and redirecting to the released website.

Description

technical field [0001] The invention relates to a method for processing computer data retrieval results, in particular to a method for influencing the position on a search result list generated by website search on a computer network. Background technique [0002] In recent years, with the rapid development of computer network technology, computer network has become an important way for many people to exchange information. Many people began to use computer network to publish various information, such as "job hunting", "renting a house" and "making friends", etc. However, when online audiences search for such information, they are generally sorted according to the time when the information was published or approved. The information at the front is arranged at the back, and some websites arrange the information randomly. Facing the vast amount of online information, it is difficult to find a needle in a haystack to let the online audience who need this information see your inf...

AI Technical Summary

Problems solved by technology

[0004] However, there are still some problems and shortcomings in this method of bidding ranking according to the amount of clicks: First, because the correlation between the published information and the search keywords is not equal, the click-through rate of various information can vary by more than 10 times, Information with a low click-through rate pays relatively less, so it is easy to compete for a good position. This makes relatively unpopular information occupy a good position on the search result page, which is not conducive to the online audience's access experience, but also The income of the PPC website has been greatly reduced; second, malicious clicks have become the biggest obstacle to the PPC charging model. Employees and agents of the PPC website may increase income through malicious clicks, and competitors of information publishers may also increase their income through malicious clicks. Click to consume the funds of information publishers, so as to achieve the purpose of letting competitors run out of funds and disappear from the website to improve their own rankings. These malicious behaviors have increased the invalid expenditure of information publishers. The reason for this malicious behavior is that : The average click-through rate of general PPC websites is less than 5%, which means that for information publishers, about one person will click among more than twenty visitors, and the billing is only related to this person's click. Therefore, the amount of payment for this click is often relatively high. Driven by profit, dishonest people will click maliciously; moreover, because clicking is an indispensable part, the information released must have a website link, which makes it only necessary to "broadcast". and tell it" information that does not require audience clicks cannot be distributed in this way

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