Method and system for managing the impressing of the search listing based on advertisement group

Abstract

Disclosed are method and system for managing an impression of a search listing, the comprising the steps of: maintaining a search information database for storing a keyword and a search listing corresponding thereto; selecting the predetermined number of keywords from the stored keywords and recording the selected keyword in a predetermined advertising record; associating the at least one advertising record with an advertising group; extracting a search listing corresponding to an inputted keyword for a search request by referring to the search information database; and controlling the extracted search listing to be displayed by referring to an advertising record associated with the inputted keyword; wherein the advertising record includes information on a ranking of an advertising impression location where the search listing is displayed; and the step of controlling the extracted search listing to be displayed comprises the step of: performing predetermined bidding process at the advertising impression location and determining whether it is possible to display the extracted search listing.

Description

technical field [0001] The present invention relates to a method and system for managing search listing impressions, and more particularly to a method and system for managing search listing impressions by associating at least one ad record with an ad group and based on Control the advertisement condition attribute and meet the advertisement termination condition to stop the display of the search list as a whole, so as to implement hierarchical advertisement management. Background technique [0002] Recently, with the popularization of the Internet, activities of an information search service that provides searchers with brief information on advertisers in response to questions input by the searcher through a search engine have been active. Informational search services allow an advertiser to promote his or her own company to searchers. [0003] Typically, an advertiser needs to enter into a predetermined contract with an individual search engine through a registration proce...

AI Technical Summary

Problems solved by technology

[0005] However, in the above application, the corrections performed by Ad Management are limited to the content of the search listings, i.e. brief information about the advertiser

Also, in the above application, the advertiser must still individually amend / alter the ad terms or search listings when the ad terms change or make selective amendments to the search listings

[0006] Moreover, the above-mentioned applications cannot provide complete advertising management services, such as editing budgets for search engines according to advertisers' marketing strategies, flexibly adjusting the number of clicks, etc.

Therefore, there is a problem that advertisers cannot perform effective advertising behavior

However, until now, the advertising management method has unilaterally displayed the profile information based on the contract signed at the time of registering the profile information without considering the advertising effect generated by the display of the profile information or the actual sales volume

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