The present invention provides a liquid crystal display device that improves the image quality of a display screen in which moving images and still images are mixed. It sets the backlights (32, 33, 34, 35) distributed in the scanning direction of the liquid crystal panel (26), and distributes one frame of the image input signal VD to the corresponding backlights (32, 33, 34, 35). A plurality of frame blocks ([1], [2], [3], [4]) of the length in the scanning direction, using the moving image detection circuit 21 to determine each frame block ([1], [2], [ 3], [4]) are moving images / still images, and the lighting timing operation control unit (27) makes and is determined corresponding to the response characteristics corresponding to the application of the pixel data (Dj) of each liquid crystal element (42i, j). The backlight corresponding to the frame block of the moving image is turned on and off, and the backlight corresponding to the frame block judged to be a still image is always turned on. Therefore, afterimage phenomenon or edge blurring on moving images becomes less, and flickering does not occur on still images.