Digital television network front end advisement making system

Abstract

The invention provides a digital television network front end advisement making system ensuring that character advisements are made more flexibly and rapidly and the display effect is more varied. The digital television network front end advisement making system comprises an advisement material guiding module, an advisement material editing module, an advisement material analyzing module, an advisement material updating module and an advisement material sending and managing module, wherein the advisement material guiding module is used for guiding character advisement materials which are text files including character contents; the advisement material analyzing module is used for analyzing width and height of a character string of the guided advisement materials; the advisement material editing module is used for setting display effect parameters of the analyzed advisement materials; and the advisement material sending and managing module is used for embedding the display effect parameters and the character string data, corresponding to the edited advisement materials, into a private data section of a data stream and sending the display effect parameters and the character string data to a digital television network terminal.

Description

technical field [0001] The invention relates to the application technology of digital TV value-added services, in particular to the production technology of digital TV character advertisements. Background technique [0002] At present, the production of text advertisements in digital TV is usually completed in the following two ways: [0003] One method is to make text advertisements in the form of pictures, and the other method is to make them directly in the form of text. [0004] Making text ads in the form of pictures has the following disadvantages: [0005] 1. There are strict requirements on the format, width, height and size of the picture; [0006] 2. The process of sending and receiving is not only complicated, but compared with simple text, the former occupies and consumes too many resources, is difficult to maintain, and transmits and receives occupies and consumes too many resources; [0007] 3. The way of displaying pictures to achieve the effect of displayi...

AI Technical Summary

Problems solved by technology

[0005] 1. There are strict requirements on the format, width, height and size of the picture;

[0006] 2. The process of sending and receiving is not only complicated, but compared with simple text, the former occupies and consumes too many resources, is difficult to maintain, and transmits and receives occupies and consumes too many resources;

[0009] Can only manually input text content, and cannot edit the display effect, the display form is single, and the display effect lacks aesthetic feeling

[0010] In addition, when the above two methods update the advertisement, it is necessary to delete the advertisement before the update, and then send the updated advertisement content, and the update form is single

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