Keyword dynamic regulating method and system applied in search engine optimization

A dynamic adjustment and search engine technology, applied in the Internet field, can solve the problems of poor applicability and lack of customization of keyword value evaluation, and achieve the effect of comprehensive calculation, shortening calculation time, and reducing calculation complexity.
CN102737050AActive Publication Date: 2012-10-17ALIBABA GRP HLDG LTD
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Patent Information

Authority / Receiving Office
CN · China
Patent Type
Applications(China)
Current Assignee / Owner
ALIBABA GRP HLDG LTD
Publication Date
2012-10-17

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Abstract

The application discloses a keyword dynamic regulating method and system applied in search engine optimization, wherein the method comprises that a website server configures N dimensions and N dimension weights for each keyword to be calculated according to the received user input information, wherein one dimension corresponds to one dimension weight, and N is of a natural number larger than 1; the server calculates the score of the keyword in each dimension, and calculates the value indexes of the keywords according to the calculated N scores and the N dimension weights; and the server uses the value indexes of the keywords to dynamically regulate the keywords of the website. The keyword dynamic regulating method and system can customize and calculate the dimension needed by the keywords according to the user input information, and dynamically regulate the value dimension of the keywords according to practical demand, thus solving the problem in the prior art that due to lack of customization, the value evaluation of the keywords causes poorer applicability, and meeting the customized demands of different websites.
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Description

technical field

[0001] The present application relates to the Internet field, and in particular, relates to a method and system for dynamically adjusting keywords applied in search engine optimization. Background technique

[0002] Search Engine Optimization (SEO for short) can use the search rules of search engines to improve the ranking of target websites or web pages in relevant search engines. The SEO (Search Engine Optimization) of any site is centered on keywords. Only reasonable keywords that are valuable to the site can obtain an ideal ranking in the search engine through SEO, thereby self-searching. Get considerable traffic in the engine. Therefore, keywords are the core of SEO, and its selection, laying / launching of SiteMap, display on the page, etc. will directly affect the effect of SEO.

[0003] At present, the value evaluation of keywords mainly relies on keyword tools provided by independent search engine websites (such as: Google's Sktool\Adwords, Baidu's B...

Claims

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