Keyword dynamic regulating method and system applied in search engine optimization

A dynamic adjustment and search engine technology, applied in the Internet field, can solve the problems of poor applicability and lack of customization of keyword value evaluation, and achieve the effect of comprehensive calculation, shortening calculation time, and reducing calculation complexity.

Active Publication Date: 2012-10-17
ALIBABA GRP HLDG LTD
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0014] The main purpose of this application is to provide a method and system for dynamically adjusting keywords used in search engine optimization, to at least solve the problem of poor applicability in the prior art due to the lack of customization of keyword value evaluation

Method used

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  • Keyword dynamic regulating method and system applied in search engine optimization
  • Keyword dynamic regulating method and system applied in search engine optimization
  • Keyword dynamic regulating method and system applied in search engine optimization

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Embodiment 1

[0047] Such as figure 1 As shown, the keyword dynamic adjustment system 100 applied in search engine optimization includes: a website server 102 and a client 104 .

[0048] During the working process, the client 104 sends the user's input information to the server. Preferably, the user's input information includes: N dimensions used to calculate the keyword value, and a dimension weight corresponding to each dimension. Then, the server 104 configures N dimensions and N dimension weights for each keyword to be calculated according to the received user input information, wherein one dimension corresponds to a dimension weight, and N is a natural number greater than 1; here, the to-be-calculated Keywords can come from the server's analysis of the internal data of the above-mentioned website and external data of the website. Preferably, a table can be used in advance to store the analyzed keywords, wherein the internal data of the website can be obtained through the database and s...

Embodiment 2

[0107] exist Figure 1-Figure 4 On the basis of the computing system shown, the present application also provides a method for dynamically adjusting keywords applied in search engine optimization. Such as Figure 5As shown, the keyword dynamic adjustment method of the application in search engine optimization includes the following steps:

[0108] S502, the server 102 of the website configures N dimensions and N dimension weights for each keyword to be calculated according to the received user input information, wherein one dimension corresponds to one dimension weight, and N is a natural number greater than 1;

[0109] S504, the server 102 calculates the score of the keyword in each dimension, and calculates the value index of the keyword according to the calculated N scores and N dimension weights;

[0110] S506, the server 102 dynamically adjusts the keywords of the website using the value index of the keywords.

[0111] In this preferred embodiment, since the dimensions...

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Abstract

The application discloses a keyword dynamic regulating method and system applied in search engine optimization, wherein the method comprises that a website server configures N dimensions and N dimension weights for each keyword to be calculated according to the received user input information, wherein one dimension corresponds to one dimension weight, and N is of a natural number larger than 1; the server calculates the score of the keyword in each dimension, and calculates the value indexes of the keywords according to the calculated N scores and the N dimension weights; and the server uses the value indexes of the keywords to dynamically regulate the keywords of the website. The keyword dynamic regulating method and system can customize and calculate the dimension needed by the keywords according to the user input information, and dynamically regulate the value dimension of the keywords according to practical demand, thus solving the problem in the prior art that due to lack of customization, the value evaluation of the keywords causes poorer applicability, and meeting the customized demands of different websites.

Description

technical field [0001] The present application relates to the Internet field, and in particular, relates to a method and system for dynamically adjusting keywords applied in search engine optimization. Background technique [0002] Search Engine Optimization (SEO for short) can use the search rules of search engines to improve the ranking of target websites or web pages in relevant search engines. The SEO (Search Engine Optimization) of any site is centered on keywords. Only reasonable keywords that are valuable to the site can obtain an ideal ranking in the search engine through SEO, thereby self-searching. Get considerable traffic in the engine. Therefore, keywords are the core of SEO, and its selection, laying / launching of SiteMap, display on the page, etc. will directly affect the effect of SEO. [0003] At present, the value evaluation of keywords mainly relies on keyword tools provided by independent search engine websites (such as: Google's Sktool\Adwords, Baidu's B...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30
Inventor 邹宇付必鹏杨期袁岳峰姜继忠
Owner ALIBABA GRP HLDG LTD
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