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A method for identifying false praise in microblog advertisements

A microblog and false technology, applied in the field of Internet security, can solve the problems of spam information on Weibo, hindering people's normal browsing, misleading and other problems

Active Publication Date: 2016-04-06
ZHUHAI BAOQU TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, in order to seek profits, some unscrupulous merchants publish false advertisements on Weibo and falsely promote some products or services, which not only deceives consumers, but also causes too much spam on Weibo, hindering people's normal browsing
[0003] Moreover, the above-mentioned unscrupulous merchants are publishing false positive reviews in false advertisements, further misleading and deceiving users

Method used

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Examples

Experimental program
Comparison scheme
Effect test

Embodiment Construction

[0013] The method for identifying false favorable comments in advertising microblogs proposed by the present invention is implemented on a client computer and a server connected to each other through a network, wherein the client computer monitors the webpages accessed by users in real time, and the server is equipped with an identifier for identifying false favorable comments. The present invention specifically comprises the following steps:

[0014] There is a monitoring module on the client computer, which monitors the pages visited by users in real time, compares the obtained webpage data with the data in the microblog website database, and after judging that the user has entered a certain microblog website, the microblog of the microblog visited by the user The Bo ID information is sent to the server.

[0015] The server searches and matches in its preset false advertising microblog database according to the received microblog ID information, and judges whether the receiv...

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PUM

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Abstract

The invention discloses a method for identifying false favorable comments in microblog advertisements. The method comprises the following steps of monitoring pages accessed by users in real time, sending microblog ID (identification) information accessed by the users to a server, searching and matching in a false advertisement microblog database preset in the server, judging whether the received microblog ID information belongs to false advertisement microblogs, conducting data crawling on the microblogs judged to be the false advertisement microblogs to obtain comment contents and relevant information on the microblogs, conducting data searching and matching in a false evaluation content judgment database, comparing obtained data with preset thresholds, comprehensively judging whether evaluation contents belong to the false favorable comments, and marking the evaluation contents judged to be the false favorable comments by inserting labels into the webpages through clients. With the adoption of the method, the false advertisements and false favorable comments in the microblog can be highlighted to prompt the users and help the users to avoid risks of online transaction.

Description

technical field [0001] The invention relates to a method for identifying false favorable comments in microblog advertisements, belonging to the field of Internet security. Background technique [0002] In contemporary times, microblog has entered people's daily life. As a means of information dissemination, microblog has attracted more and more people's attention, and its influence has become increasingly widespread. Therefore, more and more businesses use microblog for advertising. publicity. However, in order to seek profits, some unscrupulous merchants publish false advertisements on Weibo and falsely promote some products or services, which not only deceives consumers, but also causes too much spam on Weibo, hindering people's normal browsing. [0003] Moreover, the unscrupulous merchants are publishing false positive reviews in false advertisements, further misleading and deceiving users. Contents of the invention [0004] The purpose of the present invention is to ...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F17/30G06Q30/02
Inventor 甘灿林琦焕陈勇
Owner ZHUHAI BAOQU TECH CO LTD