A method of identifying microblog marketing accounts spreading false advertisements

Abstract

The invention discloses a method of identifying a microblog marketing account spreading false advertisements. The method includes the following steps: monitoring a page visited by a user in real time, and sending ID information of a microblog visited by the user to a server; inquiring quantity of fans of the microblog, and judging that the microblog account is an abnormal microblog account after comparison, wherein the quantity of the fans exceeds a preset threshold, and the microblog account does not pass real-name certification; crawling data to obtain relative information of the microblog account; conducting data looking-up match in a false evaluation content judging data base contained in a server, and judging whether the microblog account has an advertisement property comprehensively; conducting looking-up match in a false advertisement microblog data base preset by the server, and judging whether the microblog relative to the microblog account having the advertisement property is a false advertisement microblog to judge whether the microblog account is the microblog account speading the false advertisements; and identifying the microblog account which is judged to spread the false advertisements.

Description

technical field [0001] The invention relates to a method for identifying a microblog marketing account that spreads false advertisements, and belongs to the field of Internet security. Background technique [0002] In contemporary times, microblog has entered people's daily life. As a means of information dissemination, microblog has attracted more and more people's attention, and its influence has become increasingly widespread. Therefore, more and more businesses use microblog for advertising. publicity. However, in order to seek profits, some unscrupulous merchants publish false advertisements on Weibo and falsely promote some products or services, which not only deceives consumers, but also causes too much spam on Weibo, hindering people's normal browsing. Contents of the invention [0003] The purpose of the present invention is to identify microblog marketing accounts that spread false advertisements in microblogs, and prompt users to avoid false advertisements. ...

AI Technical Summary

Problems solved by technology

However, in order to seek profits, some unscrupulous merchants publish false advertisements on Weibo and falsely promote some products or services, which not only deceives consumers, but also causes too much spam on Weibo, hindering people's normal browsing