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Method and system for generating two-dimension code, tracking advertisement and carrying out network interactivity

A technology of two-dimensional code and interactive method, which is applied in the field of generating two-dimensional code, tracking advertisement, network interaction and system, and can solve the problems of promotion strategy optimization, advertisers' difficulty in tracking and evaluating advertisements, etc.

Inactive Publication Date: 2013-09-04
BEIJING BAIDU NETCOM SCI & TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0003] However, it is difficult for advertisers to track and evaluate the effectiveness of their advertisements delivered through various media channels, so it is difficult to optimize their promotion strategies based on the promotion effects of the advertisements that have been placed

Method used

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  • Method and system for generating two-dimension code, tracking advertisement and carrying out network interactivity
  • Method and system for generating two-dimension code, tracking advertisement and carrying out network interactivity
  • Method and system for generating two-dimension code, tracking advertisement and carrying out network interactivity

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Embodiment Construction

[0055] Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

[0056] The general idea of ​​the present invention is as follows: first, a service of creating a two-dimensional code is provided for advertisers on a business service platform, advertisers input advertisement tracking data items and user interaction methods (such as visiting an interactive website), and use this service to generate advertisements. QR code, while the commercial service platform generates a unique QR code identifier for the advertisement QR code when generating the advertisement QR code for the advertiser, sets the trigger operation of the QR code according to the user interaction method provided by the user, and sets the The advertisement tracking data item provided by the advertiser and the generated QR code identifier are stored in the advertisement database; secondly, after the advertiser publishes the advertisement QR code crea...

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Abstract

The invention provides a method for generating a two-dimension code, a method for tracking a put advertisement through the two-dimension code, and a method and system for carrying out network interactivity through two-dimension code identification. The method for generating the two-dimension code which is used for tracking the put advertisement comprises the steps: receiving advertisement data uploaded by an advertiser, wherein the uploaded advertisement data comprise information of user interactive modes and at least one advertisement tracking term; building the advertisement two-dimension code according to the received advertisement data, generating the unique two-dimension code identification for the advertisement two-dimension code, and setting a trigger operation comprising the two-dimension code identification according to the received information of the user interactive modes in the advertisement data; storing the received advertisement data and the generated two-dimension code identification into a put- advertisement data bank; sending the built advertisement two-dimension code.

Description

technical field [0001] The present application relates to a method for generating a two-dimensional code for tracking advertisements, a method for tracking advertisements through two-dimensional codes, a method for performing network interaction through two-dimensional code identification, and a system using the method, in particular to a A method and system for generating a two-dimensional code based on advertisement tracking data, tracking the trigger operation of the two-dimensional code, and counting the effect of advertisement delivery according to the tracking record of the trigger operation. Background technique [0002] At present, QR codes have been widely used in commercial activities, such as product anti-counterfeiting / traceability, advertising push, website links, data downloads, commodity transactions, positioning / navigation, electronic vouchers, vehicle management, etc. Especially in the advertising push application, the audience of the advertisement can obtai...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06F17/30
Inventor 冯璐
Owner BEIJING BAIDU NETCOM SCI & TECH CO LTD
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