User identity identification method and system

A technology for user identification and user identification information, which is used in transmission systems, digital transmission systems, electrical components, etc.

Active Publication Date: 2015-03-04
FOCUS TECH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] Aiming at the deficiencies in the prior art, the embodiment of the present invention provides a user identification method and system to solve the problem of unified identification for users in current e-commerce B2B websites

Method used

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  • User identity identification method and system
  • User identity identification method and system
  • User identity identification method and system

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Experimental program
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Embodiment Construction

[0072] In order to make the purpose, technical solutions and advantages of the embodiments of the present invention clearer, some terms involved in the user identification system of the present invention will be briefly explained below.

[0073]Identity ID: The unique identification of a user on the website. As long as you visit the website, regardless of whether the user is registered as a member or not, a unique identifier will be assigned through identification.

[0074] User identity feature relationship: the relationship between user identity features constructed based on the user ID left by the user's interaction with the website, user name, Email, phone number, cookie, computer IP, etc., and feature tracking.

[0075] Cookie family, computer IP family, Email family, phone number family: the relationship composed of specific multiple values ​​of the same feature bit related to the same user. For example, after a user uses a certain cookie and reinstalls the system to ge...

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PUM

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Abstract

The invention relates to a user identity identification method and system. Through basic information, comprising user ID, user name, Email, telephone number, computer IP and the like, formed by user registration, and carrying out extraction on website user behavior data, and by combining information, such as user ID, user name, Email, telephone number, Cookie, computer IP and the like, related in the behavior data, a user information relevance relationship between the two is established and an unique identification identity is given, unified identity identification of users in a B2B website at present can be carried out, identity characteristic relation is established, old and new users can be identified, and user behaviors can be effectively tracked, and thus a series of applications can be established for the users, and user experience is improved.

Description

technical field [0001] The invention relates to the field of e-commerce B2B, in particular to a user identification method and system. Background technique [0002] As an e-commerce website, in order to better grasp user needs and improve user experience, user analysis is an important part of website analysis. User analysis needs to understand the user scale of the website, track the user behavior of the website, and discover the user's behavioral characteristics, hobbies and habits. Through user analysis, the website can clearly understand the source, destination and user information of the user, analyze the user's satisfaction with the website, find out the problems existing in the website, promotion channels, etc., and help improve the conversion rate of website users; through Analyze the behavior of users visiting the website, optimize the user's access path of the website, analyze the user stay and exit situation of each page, find out the problems existing in each pag...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04L29/06H04L12/24
CPCH04L63/0876H04L61/45H04L2101/33
Inventor 王婷
Owner FOCUS TECH
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