A method and device for determining an information column corresponding to a browsed page

Abstract

The invention aims to provide a method and a device for compiling contents in an input region. According to the method provided by the invention, information bars are used for presenting one or more items of display information corresponding to a browsed page. The method comprises: acquiring value assessment information of the information bars corresponding to the browsed page; and based on the value assessment information, determining whether to acquire the one or more items of display information corresponding to the information bars. Compared with the prior art, the method and the device have the following advantages that: the search pressure of a search engine for inquiring and acquiring the display information after each information bar is split is reduced and the system load is reduced; furthermore, through acquiring browsing operation information of a user to optimize the display information of the next information bar, the matching degree between the presented display information and the browsed page and the matching degree between the presented display information and user requirements can be effectively improved, and the conversion rate of the display information can be effectively improved.

Description

technical field [0001] The present invention relates to the field of computer technology, in particular to a method and device for determining an information bar corresponding to a browsing page. Background technique [0002] In the prior art, when browsing a page, the user is often provided with some display information related to the browsed page, such as an advertisement. Usually, browsing pages such as search result pages have multiple advertisement slots for presenting the display information. However, due to the limited size of the display screen, it is often impossible to display all browsing page content and related display information on one screen. Therefore, in order to meet user needs, usually only a small part of the area is used to display the display information, so it is often impossible Efficiently present all presentation information related to browsing pages. [0003] In the prior art, the information bar used to present the presentation information is u...

AI Technical Summary

Problems solved by technology

[0004] One is to use a search to obtain the display information required in the information bar of the first screen and other screens. However, this method cannot effectively use the user's operations on the browsing page to improve the relevance of the display information.

[0005] The other is to search each information column separately to obtain their respective display information. However, this method will bring a huge burden to the device responsible for the retrieval. There may be n information columns, and if a retrieval request is made before each information column is presented, the pressure on the retrieval system will be n+1 times that of the first method, which will obviously cause a great burden on the system and significantly reduce the presentation efficiency

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