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User portrait label determining method and device

A technology for determining methods and labels, applied in data processing applications, special data processing applications, instruments, etc., can solve the problem of incomplete label mining, and achieve the effect of perfect label determination methods and deep label mining.

Active Publication Date: 2017-05-31
AGRICULTURAL BANK OF CHINA
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] The present invention provides a method and device for determining user portrait tags to solve the problem of incomplete tag mining caused by only considering one-degree relationship in the prior art

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  • User portrait label determining method and device
  • User portrait label determining method and device
  • User portrait label determining method and device

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Embodiment Construction

[0056] In order to make the above objects, features and advantages of the present invention more comprehensible, specific implementations of the present invention will be described in detail below in conjunction with the accompanying drawings.

[0057] The present invention provides a method for determining user portrait tags to solve the problem of incomplete tag mining caused by considering only one-degree relationship in the prior art.

[0058] Specifically, the method for determining the user portrait label, such as figure 1 shown, including:

[0059] S101. Obtain financial transaction data of the user;

[0060] The said users include corporate customers and personal customers;

[0061] The financial transaction data includes dynamic data and static data of users in various systems of financial institutions (personal deposit system, corporate deposit system, credit management system, etc.); wherein, static data includes: personal customer's name, age, address, etc., And...

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Abstract

The invention provides a user portrait label determining method and device. The method includes the steps that financial transaction data of a user is obtained; the financial transaction data is processed to generate a processing result; according to the financial transaction data, a community discovery algorithm is adopted to generate a user relation network; a weight calculation method is adopted to generate a community label according to the user relation network and the processing result; processing is carried out according to the community label to obtain a user label; the secondary relation from a community to the user is considered through the community discovery algorithm and the weight calculation method. Compared with the prior art, in-depth label mining is achieved, and the label determining method is more complete.

Description

technical field [0001] The present invention relates to the technical field of user portraits, in particular to a method and device for determining a user portrait label. Background technique [0002] In Internet companies and financial companies, the concept of user portraits has gradually emerged, providing reliable data support for the marketing activities of related companies. User portraits include basic attributes (such as age, gender) and a series of tags (such as tall, rich and handsome). For example, Zhang San’s user portraits include: male, 30 years old, handsome and rich, gourmet expert, travel expert, online shopping expert people. [0003] In the process of building customer portraits, the identification of tags is an important link. How to make full use of data resources and mine more and better user tags has become an important task at present. [0004] However, the existing label determination methods only consider the one-degree relationship, the label min...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30G06Q40/04G06Q50/00
CPCG06F16/2465G06F16/5866G06Q40/04G06Q50/01
Inventor 刘志丹徐安滢曹震于雪龙袁帅
Owner AGRICULTURAL BANK OF CHINA