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Data object information providing method and device

A technology of data objects and information processing methods, which is applied in the field of data object information processing, can solve problems affecting the effect of activities, waste of system resources, user harassment, etc., and achieve the effect of improving page conversion rate, improving activity efficiency, and improving user experience

Inactive Publication Date: 2018-04-17
ALIBABA GRP HLDG LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] However, in the above method, since the event is organized by the platform, merchants can only participate passively. Therefore, there are at least the following problems: since there are many merchants, it is impossible for the platform to configure personalized Activities are basically the same simple and rude way for all businesses
However, the push of this kind of information is usually carried out for a large number of users, the actual conversion rate is not high, and it may cause a harassment-like experience for some users
Moreover, there is usually a limit to the number of coupons issued, so this massive delivery method will also affect the actual effect of the activity
From the perspective of system resources, the process of sending some information to users who do not actually need it also means that system resources are wasted

Method used

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  • Data object information providing method and device
  • Data object information providing method and device

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0071] In the first embodiment, a method for processing data object information is first provided. figure 1 , The method can include the following steps:

[0072] S101: When the server receives the activity configuration request submitted by the first user client, it provides an optional user tag, so as to select at least one user tag for establishing a second user set from the optional user tags;

[0073] The first user client can initiate an activity configuration request by accessing the interface provided by the server, and accordingly, the server can provide optional user tags, where the optional user tags can be based on each second user in the system. It is determined by the union of all user tags. After providing the user label candidates to the first user client, the first user client can select at least one user label from them, so that the server can use this user label to delineate a specific second user group range.

[0074] Of course, when configuring event information...

Embodiment 2

[0084] This second embodiment corresponds to the first embodiment. For the introduction from the perspective of the first user client, see figure 2 The second embodiment provides a method for processing data object information, and the method may specifically include the following steps:

[0085] S201: The first user client provides an active configuration interface, and the configuration interface includes candidate user tags;

[0086] S202: Determine at least one user label selected;

[0087] S203: Determine the data object information participating in the activity and the resource related information associated with the activity;

[0088] S204: Submit the at least one user tag, the data object information participating in the activity, and the resource-related information as activity configuration information to the server, so that the server provides a data object information page to the second user client according to the activity rule .

[0089] Since the second embodiment corre...

Embodiment 3

[0091] After the server saves the activity configuration information, when the data object information is provided to the second user, it can provide specific page information according to the activity configuration information. Specifically, see image 3 The third embodiment first provides a method of providing data object information from the perspective of the server, and the method may specifically include the following steps:

[0092] S301: The server receives a data object search request from the second user client, and determines at least one data object that meets the conditions;

[0093] Since the embodiments of this application are mainly aimed at sales platforms in vertical business fields, and in this type of sales platforms, since the categories of data objects are relatively single, the search entry is usually provided for the second user first, and the second user enters the search After the condition, the matching data object is provided. For example, on the "Ali T...

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Abstract

The embodiment of the invention discloses a data object information providing method and device. The method can comprise the steps that a server receives the data object search request of a second user client side and determines at least one data object meeting the conditions; whether all the data objects are associated with the preset activity is determined, wherein the preset activity is configured by a first user client side corresponding to the data objects, and the preset activity is also associated with the user-oriented scope information and resource related information; if the data objects are associated with the preset activity, whether the target second user associated with the second user client side belongs to the user scope is judged; and if the target second user belongs to the user scope, the corresponding data objects are processed according to the resource related information associated with the preset activity. With application of the data object information providingmethod and device, the page conversion rate can be enhanced, the activity efficiency can be enhanced and the user experience can be enhanced.

Description

Technical field [0001] This application relates to the technical field of data object information processing, in particular to methods and devices for providing data object information. Background technique [0002] Among various types of e-commerce sales platforms, there are some sales platforms that focus on vertical fields, for example, sales platforms in the field of "air travel" such as "Ali Travel", and so on. In this vertical field sales platform, the platform often organizes some promotional activities, and merchants can sign up to participate. For example, the event held by the platform party is: 30 yuan coupons can be used to buy air tickets, etc. When the merchant signs up for the event, they can configure some tickets that can participate in the event, for example, from Beijing to Hangzhou at 6:00 AM You can participate in the event on a certain flight, etc. Obviously, by participating in this kind of activity, sales or attention can be increased. Therefore, it is a...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0258
Inventor 宇文芬王洋王京伟王玉栋侯轶男张来君
Owner ALIBABA GRP HLDG LTD
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