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User behavior tree construction method and device

A construction method and behavior technology, applied in the field of user behavior tree construction methods and devices, can solve the problems of complex data information and large amount of data information, and achieve the effect of reducing collection, reducing workload, and saving labor costs

Active Publication Date: 2018-09-25
ZHANGYUE TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

The amount of data collected is large and complicated

Method used

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  • User behavior tree construction method and device
  • User behavior tree construction method and device
  • User behavior tree construction method and device

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0028] figure 1 A flowchart showing a method for constructing a user behavior tree according to Embodiment 1 of the present invention, as shown in figure 1 As shown, the user behavior tree construction method specifically includes the following steps:

[0029] Step S101, classify based on user behavior, and set corresponding buried points in the server and client according to different user behavior types.

[0030] User behavior includes, for example, the user browsed a certain page, the user clicked a certain button, the user performed a certain specific operation, and so on. The data information corresponding to the above user behaviors can be collected through burying points in the application code, but burying points need to be set for each specific user behavior. Burying points requires a lot of code to realize, and the workload is heavy.

[0031] In order to improve work efficiency and make the whole tracking and follow-up analysis easier, in this embodiment, classifi...

Embodiment 2

[0042] image 3 shows a flow chart of a method for constructing a user tree according to Embodiment 2 of the present invention, as shown in image 3 As shown, the user tree construction method includes the following steps:

[0043] Step S301, classify user behaviors, and set corresponding buried points in the server and client according to different types of user behaviors.

[0044] Through the analysis of various user behaviors, the user behaviors are further summarized and classified, and the core user behaviors of various user behaviors are extracted. For example, user behaviors such as browsing recommended pages, browsing books, and browsing query result pages can be summarized as browsing; user behaviors such as clicking a view button, clicking an open link, clicking a picture link, etc. can be summarized as clicking. Specifically, user behaviors can be classified into appropriate types according to actual implementation conditions.

[0045] According to the different ...

Embodiment 3

[0057] Figure 4 A functional block diagram of an apparatus for constructing a user behavior tree according to Embodiment 3 of the present invention is shown. Such as Figure 4 As shown, the user behavior tree construction device includes the following modules:

[0058] The setting module 410 is adapted to classify based on user behavior, and set corresponding buried points in the server and the client according to different user behavior types.

[0059] User behavior includes, for example, the user browsed a certain page, the user clicked a certain button, the user performed a certain specific operation, and so on. The data information corresponding to the above user behaviors can be collected through burying points in the application code, but burying points need to be set for each specific user behavior, and burying points require a lot of code to realize, and the workload is heavy.

[0060] In order to improve work efficiency and make the whole tracking and follow-up an...

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Abstract

The invention discloses a user behavior tree construction method and device. The method comprises the following steps: classifying based on user behaviors; setting corresponding burying points in a server and a client according to different user behavior types; collecting data information generated after the burying points are triggered; arranging the data information in a chronological order to obtain a data information list in an order of time axis; analyzing and restoring the data information list to construct a user behavior tree. By adoption of the method and the device in the invention,the data information of the user behaviors can be effectively collected; also, the collected data information is more accurate, which facilitates the later analysis. By analyzing and restoring the data information to construct the user behavior tree, the cost of code development and maintenance is reduced, and the work efficiency is improved.

Description

technical field [0001] The invention relates to the field of software, in particular to a method and device for constructing a user behavior tree. Background technique [0002] The user behavior tree can record user behavior paths, which is conducive to analyzing user behavior and obtaining user hotspot behavior, allowing application providers to have a more detailed and clear understanding of user behavior habits, so as to find out problems in the application, which is helpful Discover application services with a high number of clicks or views by users, so that application providers can provide application services more accurately and effectively, attract users, and increase the revenue of application services. [0003] In the prior art, when building a user behavior tree, it is necessary to bury points at multiple locations such as the client and server where user behaviors occur, and each burying point records the occurrence of a specific user behavior. This kind of proc...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04L29/06G06F17/30
CPCG06F21/604G06F21/85H04L67/01
Inventor 孙刚朱军杨元伟
Owner ZHANGYUE TECH CO LTD
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