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A Marketing Method of Entity Business Based on Genetic Algorithm

A genetic algorithm and commercial technology, applied in the field of physical business marketing based on genetic algorithm, can solve problems such as low competitiveness and inability to precisely market users, and achieve the effect of accurate scope

Inactive Publication Date: 2021-10-22
电子科技大学成都学院
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  • Application Information

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Problems solved by technology

[0004] The purpose of the present invention is: in order to solve the problem that the current physical commercial market cannot carry out precise marketing to users, which makes the competitiveness in the commercial market low, the present invention provides a physical commercial marketing method based on genetic algorithm

Method used

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  • A Marketing Method of Entity Business Based on Genetic Algorithm
  • A Marketing Method of Entity Business Based on Genetic Algorithm
  • A Marketing Method of Entity Business Based on Genetic Algorithm

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Embodiment Construction

[0071] In order to make the purpose, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly and completely described below in conjunction with the drawings in the embodiments of the present invention. Obviously, the described embodiments It is a part of embodiments of the present invention, but not all embodiments. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.

[0072] A kind of entity business marketing method based on genetic algorithm in this embodiment, such as figure 1 and Figure 9 shown, including the following steps:

[0073] Step 1: Collect business data and user data; the users are divided into old users or new users, the specific consumption data of old users is obtained according to the...

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Abstract

The invention discloses a genetic algorithm-based entity commercial marketing method, which relates to the field of marketing methods and includes the following steps: collecting merchant data and user data; according to the merchant data, setting labels for different consumption types for the merchant, and obtaining merchant characteristic gene establishment Merchant gene pool model; according to user data, user consumption weight is obtained, and user preference model is established; k-means algorithm is used to perform initial clustering of merchant data and user data of similar types; genetic algorithm is used to calculate a certain merchant to be recommended The recommendation rate of the user, and calculate the recommendation rate for the user; then calculate the recommendation rate of the recommended user for the merchant that meets the conditions, and generate a new candidate merchant data set. According to the ranking of each merchant in the data set, the recommended user Precise recommendation; the present invention solves the problem that the current entity commercial market cannot carry out precise marketing to users, which makes it less competitive in the commercial market.

Description

technical field [0001] The invention relates to the field of marketing methods, in particular to a genetic algorithm-based entity business marketing method. Background technique [0002] With the wave of "Internet +" sweeping, new business models represented by e-commerce platforms have become people's darling, while traditional physical businesses, such as department stores, have been greatly impacted by this wave. Many shopping malls have been reduced to "fitting rooms" and product display platforms. According to the sample survey data from iziRetail, in the first half of 2016, nearly 60% of department stores across the country were in a state of decline in performance, and many shopping malls were even on the verge of bankruptcy or had already closed down. Therefore, for the current large-scale physical businesses, it is an urgent problem for all physical business leaders to actively explore new business ideas and use advanced big data technology to realize business mode...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06K9/62G06N3/12G06Q30/02
CPCG06N3/126G06Q30/0201G06F18/23213
Inventor 邹倩颖彭光辉李梅
Owner 电子科技大学成都学院
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