Advertisement flow distribution method and device, electronic equipment and readable storage medium

Abstract

The embodiment of the invention provides an advertisement flow distribution method and a device, electronic equipment and a readable storage medium, and aims to improve the exposure uniformity of POIsof merchants. The advertisement flow distribution method comprises the following steps: for each POI in a plurality of POIs, determining the available advertisement flow of the POI according to the respective residual advertisement flow of at least one geographic area corresponding to the POI; determining a sequence of the plurality of POIs according to the suppliable advertisement flows of the plurality of POIs, the smaller the suppliable advertisement flows are, the higher the order of the POIs in the sequence is; and sequentially allocating advertisement traffic to the plurality of POIs according to the sequence, and allocating the advertisement traffic to the POIs from respective remaining advertisement traffic of at least one geographic area corresponding to the POIs for the POIs towhich the advertisement traffic is currently to be allocated.

Description

technical field [0001] The embodiments of the present application relate to the technical field of the Internet, and in particular, to an advertisement traffic distribution method, device, electronic equipment, and readable storage medium. Background technique [0002] With the development of Internet technology and the popularization of smart terminal equipment, more and more offline merchants have entered the e-commerce platform to open up information interaction channels between offline merchants and consumers through the e-commerce platform. When consumers enter the homepage of the e-commerce platform through the application software running on their terminal devices, the e-commerce platform will push the merchant's store promotion information to the application software, that is, store advertisement information, so as to display the store of the merchant to consumers, so as to Promote consumers to enter the store homepage for consumption. [0003] Under normal circumst...

AI Technical Summary

Problems solved by technology

[0004] However, the current status quo is that although the e-commerce platform can usually meet the total advertising traffic demand of the merchant when exposing each POI of the merchant, the actual advertising traffic of each POI of the merchant is extremely uneven, and the actual advertising traffic of some remote POIs Exposure is close to zero

It can be seen that the existing advertising traffic distribution methods cannot meet the needs of uniform exposure

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