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Information pushing method and device, storage medium and computer equipment

A technology to be pushed and media information, applied in the Internet field, can solve problems such as poor information push effect

Active Publication Date: 2020-07-07
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] Based on this, it is necessary to provide an information push method, device, storage medium and computer equipment for the technical problem of poor information push effect

Method used

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  • Information pushing method and device, storage medium and computer equipment
  • Information pushing method and device, storage medium and computer equipment
  • Information pushing method and device, storage medium and computer equipment

Examples

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Embodiment Construction

[0030] In order to make the purpose, technical solution and advantages of the present application clearer, the present application will be further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain the present application, and are not intended to limit the present application.

[0031] Artificial Intelligence (AI) is a theory, method, technology and application system that uses digital computers or machines controlled by digital computers to simulate, extend and expand human intelligence, perceive the environment, acquire knowledge and use knowledge to obtain the best results. In other words, artificial intelligence is a comprehensive technique of computer science that attempts to understand the nature of intelligence and produce a new kind of intelligent machine that can respond in a similar way to human intelligence. Artificial intelligence is t...

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Abstract

The invention relates to an information pushing method and device, a computer readable storage medium and computer equipment. The method comprises the steps of obtaining user behavior data; processingthe user behavior data through a machine learning model to obtain a user state; when it is determined that the user is currently in an idle state according to the user state, determining target pushinformation, which is matched with the user state and is interested by the user, in to-be-pushed information through the machine learning model; and pushing the target push information to user equipment. According to the method provided by the invention, the user can be effectively attracted to click, the information click rate is improved, and the information pushing effect is achieved.

Description

technical field [0001] The present application relates to the technical field of the Internet, in particular to an information push method, device, storage medium and computer equipment. Background technique [0002] With the continuous development of Internet technology, users can easily receive information pushed by information providers or operators through the network, and then find interesting information from the received information. [0003] For information providers or operators, information is usually pushed by a regular push method, such as determining a time point first, and recommending a model based on CTR (Click-Through-Rate, advertising click-through rate), such as XGBoost (eXtreme Gradient Boosting, extreme gradient promotion) model or DeepFM (Deep Learning Factorization Machines, factorization machine based on deep learning) model generates a personalized recommendation list, and selects the top-ranked information to push to the user. However, in the above...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F16/9535G06N20/00
CPCG06F16/9535G06N20/00Y02D10/00
Inventor 宋耀宇曹星忠
Owner TENCENT TECH (SHENZHEN) CO LTD
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