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User data processing method based on big data and big data server

A user data and user technology, which is applied in other database retrieval based on metadata, electronic digital data processing, special data processing applications, etc., can solve the problems of low efficiency of user data processing, improve the degree of intelligence, and improve the accuracy of analysis , The effect of improving processing efficiency

Active Publication Date: 2021-08-17
GUANGDONG ADVERTISEMENT
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  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0004] However, in the process of processing user data to obtain user portraits, there may be a problem of low processing efficiency of user data

Method used

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  • User data processing method based on big data and big data server
  • User data processing method based on big data and big data server
  • User data processing method based on big data and big data server

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Embodiment Construction

[0017] After discovering the technical problems described in the background art, the inventor started to conduct long-term research and analysis on the current user data processing technology. During the long-term research and analysis process, the inventor found that the common user behavior processing technology analyzes all user data of user service terminals in batches and non-selectively, but for all user data of user service terminals , some of the data may be irrelevant to user behavior, that is to say, this part of the data has no analysis and mining value. However, when conventional user data processing technology is used to process these useless data, it will not only occupy processing resources and reduce the analysis rate of user portraits, but also may introduce a lot of noise data, which will affect the analysis accuracy of user portraits.

[0018] In view of this, the inventor innovatively provides a user data processing method based on big data and a big data s...

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Abstract

A big data-based user data processing method and a big data server are provided. User portrait analysis can be performed on to-be-processed user data based on a user data analysis strategy to obtain a user portrait analysis result. Therefore, global and local analysis can be performed on the user behavior data features, so that the difference and relevance of the user portrait in the global level and the local level are considered, and the determined user portrait analysis result can reflect the actual portrait condition of the user from the actual level.

Description

technical field [0001] This application relates to the technical field of big data and cloud business, and in particular, to a method for processing user data based on big data and a big data server. Background technique [0002] User portrait, also known as user persona, or virtual user representative, is an effective tool to outline target users, connect user demands and design direction. With the rapid development of big data and cloud services, user portraits have been widely used in various fields. As a virtual representative of actual users, the user personas formed by user portraits are not constructed outside of the product and the market. The formed user roles need to be representative of the main audience and target groups of the product. [0003] In the era of big data, user data is everywhere in the network, abstracting each specific data of users into tags, and using these tags to concretize user images, so as to provide targeted suggestions for service operati...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F16/9035G06F16/906G06F16/907
CPCG06F16/9035G06F16/906G06F16/907
Inventor 王玉华
Owner GUANGDONG ADVERTISEMENT
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