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Data pushing method and system, computer equipment and computer readable storage medium

A data push and data technology, applied in the field of big data, can solve the problem of low accuracy of coupon data push, and achieve the effect of improving push accuracy

Active Publication Date: 2021-09-21
PINGAN YIQIANBAO E COMMERCE CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] In view of this, an embodiment of the present invention provides a data push method, system, computer equipment, and computer-readable storage medium, which are used to solve the problem of low coupon data push accuracy in a static coupon data push system

Method used

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  • Data pushing method and system, computer equipment and computer readable storage medium
  • Data pushing method and system, computer equipment and computer readable storage medium
  • Data pushing method and system, computer equipment and computer readable storage medium

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0058] see figure 1 , shows a flow chart of the steps of the data pushing method according to the embodiment of the present invention. It can be understood that the flowchart in this method embodiment is not used to limit the sequence of execution steps. The following is an exemplary description with the server as the execution subject, as follows:

[0059] Such as figure 1 As shown, the data push method may include steps S100-S106, wherein:

[0060] Step S100, receiving a plurality of preset product data, a plurality of electronic credential data associated with each preset product data, a plurality of user behavior data of a plurality of target users, and a plurality of transaction data of the plurality of target users.

[0061] The server receives a plurality of user behavior data of a plurality of target users and a plurality of transaction data of the plurality of target users sent by the client corresponding to the plurality of target users. Among them, multiple user...

Embodiment 2

[0092] read on Figure 8 , shows a schematic diagram of program modules of the data push system of the present invention. In this embodiment, the data push system 20 may include or be divided into one or more program modules, and one or more program modules are stored in a storage medium and executed by one or more processors to complete this Invention, and can realize the above data push method. The program module referred to in the embodiment of the present invention refers to a series of computer program instruction segments capable of completing specific functions, which is more suitable for describing the execution process of the data push system 20 in the storage medium than the program itself. The following description will specifically introduce the functions of each program module of the present embodiment:

[0093] An acquisition module 800, configured to acquire multiple preset product data, multiple electronic credential data associated with each preset product d...

Embodiment 3

[0104] refer to Figure 9 , is a schematic diagram of the hardware architecture of the computer device according to Embodiment 3 of the present invention. In this embodiment, the computer device 2 is a device capable of automatically performing numerical calculation and / or information processing according to preset or stored instructions. The computer device 2 may be a rack server, a blade server, a tower server or a cabinet server (including an independent server, or a server cluster composed of multiple servers) and the like. Such as Figure 9 As shown, the computer device 2 at least includes, but is not limited to, a memory 21 , a processor 22 , a network interface 23 , and a data push system 20 that can communicate with each other through a system bus. in:

[0105] In this embodiment, the memory 21 includes at least one type of computer-readable storage medium, and the readable storage medium includes flash memory, hard disk, multimedia card, card-type memory (for examp...

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Abstract

The invention relates to the technical field of big data, and provides a data pushing method, which comprises the following steps: determining multiple pieces of target activity product data of each target user according to multiple pieces of obtained preset product data, multiple pieces of user behavior data of multiple target users and multiple pieces of transaction data; according to the multiple pieces of target activity product data of each target user, the multiple pieces of preset product data, the mapping relation of the multiple pieces of electronic credential data associated with each piece of preset product data, the multiple pieces of user behavior data and the multiple pieces of transaction data, obtaining the confidence of each target user for each piece of target activity product data and each piece of electronic credential data corresponding to the target activity product data; determining target push data according to the plurality of confidence coefficients, and pushing the target push data to a terminal device corresponding to the target user. The invention also relates to the technical field of block chains, and the target push data is uploaded to the block chain. According to the embodiment of the invention, the pushing accuracy of the electronic credential data is effectively improved.

Description

technical field [0001] The embodiments of the present invention relate to the field of big data technology, and in particular to a data push method, system, computer equipment, and computer-readable storage medium. Background technique [0002] The personalized push system is widely used in the field of e-commerce, especially in the field of smart coupon distribution. The inventors found that most of the personalized push systems commonly used in the field of smart coupon delivery are static coupon data push systems. The static coupon data push system sends the coupon data to the account corresponding to the corresponding target user through the pre-set coupon type, coupon quantity, and target user corresponding to the coupon in the commodity service platform. [0003] With the development of business, the static coupon data push system has the following defects: the coupon data cannot accurately locate the target users during the push process, which will easily lead to the...

Claims

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Application Information

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IPC IPC(8): G06Q30/02G06F16/9536H04L29/08
CPCG06Q30/0224G06Q30/0222G06F16/9536H04L67/55Y02D10/00
Inventor 闫普郭爱娟李云超胡明荣
Owner PINGAN YIQIANBAO E COMMERCE CO LTD
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