Video advertisement implanting method and device, electronic equipment and storage medium

A technology of advertising placement and video, applied in the field of video processing, can solve problems such as user resistance or even disgust, and the impact of user viewing experience, so as to achieve the effect of increasing exposure and acceptance, and reducing resistance

Pending Publication Date: 2021-10-19
GUANGZHOU HUYA TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Traditional video advertisement delivery methods include inserting before the start of the video, posting clips on the video screen, and interrupting the video when the video is paused. The viewing experience is affected, and it is easy to cause users to feel resistance or even disgust

Method used

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  • Video advertisement implanting method and device, electronic equipment and storage medium
  • Video advertisement implanting method and device, electronic equipment and storage medium
  • Video advertisement implanting method and device, electronic equipment and storage medium

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Embodiment Construction

[0029] The solutions of the embodiments of the present application will be described in detail below in conjunction with the accompanying drawings.

[0030] In the following description, for purposes of illustration rather than limitation, specific details, such as specific system architectures, interfaces, and techniques, are set forth in order to provide a thorough understanding of the present application.

[0031] The terms "system" and "network" are often used interchangeably herein. The term "and / or" in this article is just an association relationship describing associated objects, which means that there can be three relationships, for example, A and / or B can mean: A exists alone, A and B exist simultaneously, and there exists alone B these three situations. In addition, the character " / " in this article generally indicates that the contextual objects are an "or" relationship. In addition, "many" herein means two or more than two.

[0032] see figure 1 , figure 1 It ...

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PUM

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Abstract

The invention discloses a video advertisement implanting method and device, electronic equipment and a storage medium, and the method comprises the steps: obtaining a corresponding video frame according to a to-be-played video stream; selecting a target area for implanting an advertisement from the video frame; correspondingly implanting an advertisement frame corresponding to a to-be-implanted advertisement into the target area of the video frame according to a playing sequence to obtain the video frame after the advertisement is implanted; and obtaining a video stream containing the advertisement according to the video frame in which the advertisement is implanted. According to the scheme, the exposure rate and the acceptance degree of the advertisement can be improved.

Description

technical field [0001] The present application relates to the technical field of video processing, in particular to a video advertisement insertion method, device, electronic equipment and storage medium. Background technique [0002] With the continuous expansion of advertising business needs, inserting advertisements in videos has gradually become a common way of advertising. Traditional video advertisement delivery methods include inserting before the start of the video, posting clips on the video screen, and interrupting the video when the video is paused. The viewing experience is affected, and it is easy to cause users to feel resistance or even disgust. In order to find a good dynamic balance between user experience and video ad exposure times, video ad placement urgently needs a "soft" ad embedding method to replace these traditional "hard" ad embedding methods. Contents of the invention [0003] The technical problem mainly solved by this application is to provi...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06T7/33G06T3/00G06K9/62G06N3/04G06N3/08H04N21/2343H04N21/4402
CPCG06T7/337G06T3/0075G06N3/08H04N21/234309H04N21/440218G06T2207/10016G06T2207/20081G06T2207/20084G06N3/045G06F18/24
Inventor 程凯常吴晓东
Owner GUANGZHOU HUYA TECH CO LTD
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