Advertisement announcing method

A technology of advertisement release and advertisement, which is applied in the field of information dissemination, can solve the problems of incomplete understanding of advertisements, lack of deep impression, long implementation period, etc., and achieve the effect of enhancing interactivity and entertainment, reducing resistance, and improving reading rate

Inactive Publication Date: 2007-04-18
何正翀
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, this method uses the traditional mailing method, which is paper-based rather than electronic, and cannot carry out real-time interaction; second, the implementation is troublesome: you need to buy envelopes, stamps, write envelopes, post stamps, and mail them; third, High implementation cost: purchase envelopes, stamps, write envelopes, paste stamps, mail, etc. If you want to analyze the regional distribution of the audience, or follow up the audience and return visits, manual processing is required, and the statistical workload is very large; Fourth, Afterwards, the letters that have become waste have to be processed; fifth, automatic lottery draws and winning notices cannot be automatically sent; sixth, the implementation cycle is long: envelopes, stamps, envelope writing, postage stamps, mailing, and dismantling are required; seventh , only for newspapers
Because this method has narrow applicability, low efficiency, high cost, and large waste (envelopes, stamps, and letter paper all become waste after the event), it is becoming less and less popular
[0005] Instructions for sending mobile phone text messages to draw prizes are attached to the advertisement, but the content of the sending has nothing to do with the content of the advertisement (for example: edit the text message 12345 and send it to 6389001 for a chance to win a prize), or it is not necessary to read the entire content of the advertisement from beginning to end. Send text messages to send information according to the instructions of the lottery (for example: just read the instructions of the lottery "edit the text message 'Liufu Wine' and send it to 6389001 for a chance to win the prize" and you can send information according to its requirements), so the audience is likely to be just for the prize and not at all. After reading the entire content of the advertisement, follow the instructions for texting the lottery to give feedback. The audience did not fully understand the advertisement and was not impressed

Method used

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Examples

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Embodiment Construction

[0028] The method will be further described below in conjunction with the accompanying drawings.

[0029] The main steps for posting an advertisement as shown in Figure 1 are:

[0030] 1. Mark the content in the advertisement that needs feedback

[0031] This process is a custom process for the advertiser. Advertisers define the content (keywords or key sentences) of the feedback mark information to the system platform, and mark it on the corresponding media advertisement at the same time. Ways to mark the content in the advertisement that needs feedback include: numbers, letters, zodiac / earthly branch codes, special font / font style / color, underline, brackets or a combination thereof, so that it can be combined with other content in the advertisement distinguish.

[0032] 2. Explain the feedback mark information and feedback method

[0033] The content described in the feedback marking information includes the marking method, feedback method, feedback identification ID, va...

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Abstract

The invention discloses an advertisement issue method. It includes the following steps: marking the need feedback content in the advertisement; explaining the feedback marked information and feedback method; transmitting the relative content to one common system platform by communication terminal or internet client terminal according to the explanation; generating media statistical analysis report or feedback personal report; processing lottery and transmitting it to the feedback personal. The method of the invention can be used in plane advertisement, product package, web etc which can increase advertisement read rate, recreation, and is convenient for the advertisement owner to analyze local distribution of the received people, follow up, and pay a return visit.

Description

technical field [0001] The invention relates to an information dissemination technology, in particular to a dissemination method capable of increasing advertisement attractiveness, enhancing advertisement dissemination / dissemination effect, and enhancing advertisement benefit. Background technique [0002] In today's commercial society, advertisements are overwhelming and pervasive. In order to make its brand, product or service widely known, companies must carry out a lot of advertising. However, media segmentation makes it difficult to promote products, and it is even more difficult to attract consumers; moreover, traditional advertisements are one-way—that is, distributed / broadcast by advertisers to audiences, lacking two-way interaction; second, Advertisers have no way of knowing whether the advertisements they publish or distribute / broadcast have been read by the audience; third, it is difficult for advertisers to attract audiences to watch their advertisements from be...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/00
Inventor 何正翀
Owner 何正翀
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