Information processing system and method

Abstract

The invention relates to an information processing method, which comprises that: a web server acquires a geographical position of a user terminal accessing the web server; the web server selects information matched with the geographical position of the user terminal in an information storage device which stores information corresponding to the geographical position; and the web server sets the matched information at a preset position of a web page and transmits the information and the web page together to the user terminal. In addition, the invention also provides an information processing device which can be used for implementing the information processing method. In the technical scheme, the web server provides different information contents to a user at the same moment according to different geographical positions. Therefore, the information processing method and the information processing device improve the information content of the information provided for the user, also can analyze user information and/or user behavior so as to perform related information promoting service, and have higher flexibility.

Description

technical field [0001] The present invention relates to information processing technology, in particular to an information processing method and an information processing system that can be used to realize the method. Background technique [0002] With the popularization of the Internet and the continuous development of information technology, the Internet itself has gradually developed into an important advertising platform. Compared with traditional advertising platforms, the advantages of online advertising have gradually emerged. For example, the spread of online advertising is not limited by time and space; online advertising can not only face all online users, but also determine the target market of advertising according to the audience; online advertising information is interactively disseminated, and users can obtain information that they think is useful , manufacturers can also obtain valuable user feedback information at any time; the content of online advertisemen...

AI Technical Summary

Problems solved by technology

There is a certain correlation between page network advertisement and webpage content, but because the current gateway advertisement is a static page, it can only display a single advertising product, and the advertising campaign is periodically launched. Once the advertising campaign stops promotion, it cannot be changed flexibly. The webmaster of the website takes the initiative to change the code, and the existing model is neither flexible nor able to give full play to the natural advantages of online advertising as a media, resulting in a large number of advertisements displayed to viewers that are not the information they need, causing information interference, advertising CTR is very low, ad performance is not satisfactory

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