Method and system for advertisement recommendation based microblog
A microblog and advertising technology, applied in special data processing applications, instruments, electronic digital data processing, etc., can solve the problems of poor advertising recommendation effect and low accuracy of user information, and achieve accurate judgment results, accurate advertising, and effective Good results
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Embodiment 1
[0043] figure 1 A microblog-based advertisement recommendation method provided by the first embodiment of the present invention is shown, and the details are as follows:
[0044] Step S11: Read the user's microblog data.
[0045] In this step, the user's microblog data can be obtained in advance, and the obtained microblog data can be stored in a database. When the microblog data of a certain user needs to be analyzed, the user's microblog data can be read.
[0046] Step S12: Initialize the read microblog data to obtain a collection of microblog text terms. The initialized read microblog data includes removing special symbols, non-Chinese characters, and word segmentation from the read microblog data.
[0047] In this step, each microblog data is initialized, such as removing special symbols such as punctuation marks, removing non-Chinese characters, word segmentation, etc., after the initialization processing, a collection of microblog text terms is obtained.
[0048] Step S13: Delete ...
Embodiment 2
[0087] figure 2 The structure of a microblog-based advertisement recommendation system provided by the second embodiment of the present invention is shown. For ease of description, only the parts related to the embodiment of the present invention are shown.
[0088] The microblog-based advertisement recommendation system can be used for various information processing terminals connected to the server through a wired or wireless network, such as mobile phones, Pocket Personal Computers (PPC), handheld computers, computers, laptops, personal digital assistants (Personal Digital Assistant, PDA), etc., can be software units, hardware units, or a combination of software and hardware running in these information processing terminals, or can be integrated into these information processing terminals as independent pendants or run on these information In the application system of the processing terminal, among them:
[0089] The first data reading module 201 is used to read the user's micr...
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