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Method, device and system for playing advertisement

A technology for advertising playback and advertising, which is applied in image communication, selective content distribution, electrical components, etc., and can solve the problems of only sequential playback, individual playback of advertisements, and inability to customize advertisements.

Active Publication Date: 2018-10-09
TCL CORPORATION
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] The embodiment of the present invention provides a method, device and system for playing advertisements, aiming to solve the problem that clients provided by the prior art, such as smart TVs, cannot customize advertisements, and even can only play advertisements sequentially or individually

Method used

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  • Method, device and system for playing advertisement
  • Method, device and system for playing advertisement
  • Method, device and system for playing advertisement

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0050] figure 1 The implementation flow of the advertisement playing method provided by Embodiment 1 of the present invention is shown, and the details are as follows:

[0051] In step S101, the client terminal receives an input advertisement playing instruction.

[0052]In the embodiment of the present invention, after the advertisement is downloaded from the server to the client, the client can play the corresponding advertisement according to the received advertisement playing instruction.

[0053] Specifically, the advertisement playing instruction includes the display level of the advertisement campaign to be played and the display level of the advertisement material to be played.

[0054] Wherein, before performing step S101, the client downloads the advertisement from the server to the local, each advertisement includes an advertisement position, an advertisement campaign and at least one advertisement material, and the server sets corresponding display levels for the ...

Embodiment 2

[0120] Figure 4 A specific structural block diagram of the advertisement playing device provided by Embodiment 2 of the present invention is shown, and for convenience of description, only parts related to the embodiment of the present invention are shown. The device 4 can be a software unit, a hardware unit, or a combination of software and hardware built in a smart TV, and each advertisement includes an advertising space, an advertising campaign and at least one advertising material, and the device 4 can and can deeply configure the advertising campaign And the display level of advertising material and the server of priority form the system of an advertisement playing together, and this device 4 comprises: playing instruction receiving unit 41, advertising activity determining unit 42, advertising material determining unit 43, advertising playing unit 44 and record table update Unit 45.

[0121] Wherein, the play instruction receiving unit 41 is used to receive the input a...

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PUM

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Abstract

The invention is applicable to the technical field of multimedia information playing, and provides an advertisement playing method, device and system. The advertisement campaign and the advertisement material of an advertisement are respectively provided with corresponding display hierarchy and priority. The method comprises the steps that a client receives an input advertisement playing instruction; the client determines the advertisement campaign to be played according to the advertisement playing instruction, the display hierarchy and the priority of the advertisement campaign and an advertisement campaign playing record table; the client determines the advertisement material to be played according to the advertisement playing instruction, the display hierarchy and the priority of the advertisement material which matches the advertisement campaign to be played, and an advertisement material playing record table; the client plays the advertisement campaign to be played and the advertisement material to be played according to the advertisement playing instruction, and at the same time updates the advertisement campaign playing record table and the advertisement material playing record table. According to the invention, each advertisement material can be equally shown to a user, and the advertisement exposure requirement of each advertiser is met.

Description

technical field [0001] The invention belongs to the technical field of multimedia information playing, and in particular relates to a method, device and system for advertising playing. Background technique [0002] At present, the video aggregation application app of the smart TV adds its own advertisement display just like the web page plays the video. However, the video aggregation application app can only display the advertisements in sequence according to the advertisements configured on the server side or play some advertisements separately. If some complex advertisement types are required, it is difficult to customize the display of certain advertisements. Contents of the invention [0003] Embodiments of the present invention provide a method, device and system for playing advertisements, aiming to solve the problem that clients provided by the prior art, such as smart TVs, cannot customize advertisements, and even can only play advertisements sequentially or indivi...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04N21/458H04N21/462
Inventor 谢伟峰
Owner TCL CORPORATION