A method and system for statistics of ratings
A statistical method and technology of ratings, applied in the field of ratings statistics, to achieve the effect of objective ratings and avoidance of influence
Active Publication Date: 2019-12-31
SHENZHEN IPANEL TECH LTD
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Problems solved by technology
Because the quantity of sampling samples is generally relatively small for all TV viewers, the audience rating of statistics in the prior art is not the audience rating in the true sense, that is to say the audience rating of statistics in the prior art and the real audience rating There is an error between, and the smaller the number of samples, the greater the error
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[0072] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.
[0073] The embodiment of the present application provides a method for statistics of ratings, such as figure 1 shown, including:
[0074] S101: Extract cluster logs within a certain period of time from the cluster log database, the cluster logs include user attributes and viewing behaviors, and the cluster log database is generated through the triple play system;
[0075] It should be noted that the integration of the three networks means that during the evol...
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The application discloses a viewing rate statistics method and system, wherein, the viewing rate statistical method uses the cluster log database generated by the triple network integration system to collect the viewing behaviors of all TV viewers, so as to accurately reflect the target program or target channel. Rate. Specifically, extract the cluster logs within the target time period from the cluster log database, and filter the extracted cluster log information according to preset parameters to obtain the target cluster logs, then generate information tensors, and complete the information tensors Processing and complementing the information lost during the generation of the cluster log database, so as to obtain the viewing behaviors of all TV viewers classified by preset parameters within the target time period. Calculate the audience rating of the target channel, so as to obtain the accurate audience rating representing the target program or target channel.
Description
technical field [0001] The present application relates to the technical field of audience rating statistics, and more specifically, relates to an audience rating statistics method and system. Background technique [0002] The audience rating refers to the percentage of the number of people (or the number of user clusters) watching a certain TV channel (or a certain TV program) in a certain period of time to the total number of TV viewers (or the total number of user clusters). The market is of great significance. It is an important reference for program production, arrangement and adjustment, a main indicator for program evaluation, and a powerful tool for formulating and evaluating media plans and improving advertising messages. [0003] In the prior art, there are mainly two kinds of statistical methods for ratings, namely the diary method and the ratings instrument detection method; The viewing behavior and the total number of samples are calculated to obtain the audienc...
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IPC IPC(8): H04N21/258H04N21/442G06F16/2458G06F16/93
CPCG06F16/1815G06F16/2462H04N21/25866H04N21/44204H04N21/44222
Inventor 徐佳宏李益永邓宏栋成学文韩涛
Owner SHENZHEN IPANEL TECH LTD