OTT video audience rating analysis method and device based on DPI, and storage medium
An analysis method and technology of audience ratings, applied in selective content distribution, image communication, electrical components, etc., can solve problems such as insufficient support, and achieve the effect of preventing repeated statistics, accurate calculation, and accurate audience ratings
Active Publication Date: 2021-06-01
北京浩瀚深度信息技术股份有限公司
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[0003] The dimensions of traditional ratings surveys are no longer sufficient to support the precise marketing needs of advertisers and TV stations. The development of era technology requires a new multi-dimensional data analysis system to improve statistics and research on smart TV ratings
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[0048] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.
[0049] The terminology used in the present invention is for the purpose of describing particular embodiments only and is not intended to limit the invention. As used herein and in the appended claims, the singular forms "a", "the", and "the" are intended to include the plural forms as well, unless the context clearly dictates otherwise. It should also be understood that the term "and / or" as used herein refers to and includes any and all possible combinations o...
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The invention relates to the field of network flow management and monitoring, in particular to an OTT video audience rating analysis method and device based on DPI and a storage medium. The invention provides an OTT video audience rating analysis method based on DPI in the first aspect, and the method comprises the following steps: obtaining data: obtaining the data by using DPI equipment, including each video ID; counting the time length: removing the interval time length of the stream, and counting the actual watching time length of the same video; and calculating the audience rating: calculating the audience rating of each video. The invention also provides an OTT video audience rating analysis device based on the DPI, and a readable storage device of a computer. According to the method, the duration of the actual transmission flow of the user is obtained through the DPI data to serve as the actual watching duration, the duration of opening the video by the user is not counted, the conditions of advertisements, user pause and the like are eliminated, the coverage range is larger, and the obtained OTT audience rating is more accurate.
Description
Technical field: [0001] The invention relates to the field of network traffic management and monitoring, in particular to a DPI-based OTT video rating analysis method, device and storage medium. Background technique: [0002] With the continuous improvement of the penetration rate of smart TVs, smart TVs provide people with not only live broadcast services, but also life (shopping, medical care), entertainment (games), education and other functions, and the content resources are also becoming more diversified and personalized. develop. In the era of fragmentation, in the tug-of-war of user behavior on large screens, video-on-demand has become the big winner. In order to attract users' attention, provide convenient services during the fragmented time of users, provide a more humanized viewing experience, and establish a sticky relationship with users are all reasons why on-demand is more popular. TV audiences are shifting from traditional TV to OTT terminals. Facing large s...
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IPC IPC(8): H04N21/258H04N21/8547
CPCH04N21/25891H04N21/8547
Inventor 岳艳艳齐凯李现强
Owner 北京浩瀚深度信息技术股份有限公司