Unlock instant, AI-driven research and patent intelligence for your innovation.
Statistical method and device for advertisement audience rating
What is Al technical title?
Al technical title is built by PatSnap Al team. It summarizes the technical point description of the patent document.
A technology for viewing statistics and advertising, applied in the Internet field, can solve the problem of incomplete statistical samples due to human factors, and achieve the effect of improving the actual delivery effect, accurate viewing rate, and good interactivity.
Inactive Publication Date: 2017-01-25
TVM BEIJING TECH
View PDF4 Cites 1 Cited by
Summary
Abstract
Description
Claims
Application Information
AI Technical Summary
This helps you quickly interpret patents by identifying the three key elements:
Problems solved by technology
Method used
Benefits of technology
Problems solved by technology
Both of these methods have their shortcomings, which are limited by the influence of human factors and the incompleteness of the number of statistical samples.
Method used
the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
View more
Image
Smart Image Click on the blue labels to locate them in the text.
Viewing Examples
Smart Image
Click on the blue label to locate the original text in one second.
Reading with bidirectional positioning of images and text.
Smart Image
Examples
Experimental program
Comparison scheme
Effect test
Embodiment 1
[0084] Figure 4 It is a flow chart of an advertisement viewing statistics method in Embodiment 1 of the present invention. Such as Figure 4 As shown, the following steps S401-S409 are included:
[0085] Step S401, acquiring the broadcast channel and broadcast period of the advertisement;
[0086] Step S402, setting a shake mark in the broadcasting period of the broadcasting channel;
[0087] Step S403, detecting the shaking action of the mobile terminal;
[0088] Step S404, obtaining the channel and program corresponding to the shaking action;
[0089] Step S405, collecting the sound signal played by the TV program;
[0090] Step S406, converting the sound signal into an audio fingerprint;
[0091] Step S407, comparing the audio fingerprint with the audio fingerprint of the advertising program signal, if they match, the program is an advertisement;
[0092] Step S408, making statistics on the shaking action;
[0093] Step S409, acquire the user data of the shaking ac...
Embodiment 2
[0116] Figure 8 It is a block diagram of an advertisement viewing statistics device in Embodiment 2 of the present invention. Such as Figure 8 shown, including:
[0117] Obtaining module 801, used to obtain the broadcast channel and broadcast period of the advertisement;
[0118] A setting module 802, configured to set a shake mark during the broadcast period of the broadcast channel;
[0119] A detection module 803, configured to detect a shaking action of the mobile terminal;
[0120] A matching module 804, configured to obtain the channel and program corresponding to the shaking action;
[0121] The collection sub-module 805 is used to collect the sound signal played by the TV program;
[0122]A conversion submodule 806, configured to convert the sound signal into an audio fingerprint;
[0123] The first matching submodule 807 is used to compare the audio fingerprint with the audio fingerprint of the advertising program signal, and if they match, the program is an a...
the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More
PUM
Login to View More
Abstract
The invention discloses a statistical method and a statistical device for advertisement audience rating, and is used for realizing accurate advertisement audience rating statistics and advertisement putting effect information statistics. The method comprises the following steps: obtaining the broadcasting channels and broadcasting periods of an advertisement; setting shake marks in the broadcasting periods of the broadcasting channels; detecting shake actions of a mobile terminal; obtaining channels and programs corresponding to the shake actions; identifying whether the advertisement is in the programs, if so, performing statistics on the shake actions. According to the method, users actually watching the advertisement are acquired by detecting the shake operation of the mobile terminal, so that more accurate audience rating and actual advertisement putting effect can be obtained.
Description
technical field [0001] The invention relates to the technical field of the Internet, in particular to a method and device for counting advertisement viewing. Background technique [0002] In recent years, with the rapid development of the electronic industry and communication technology, new services based on data, voice, and video have developed rapidly. The rapid development of microelectronics technology, computer software and hardware technology has made the functions of terminals more and more powerful. As enterprises attach importance to product promotion, the advertising market has also flourished, and the advertising strategy directly determines the implementation of the advertising strategy and the rate of return of the advertisement. Only an appropriate advertising strategy can meet the needs of the corporate market. Maximize the effect of advertising. [0003] Advertising effect refers to the impact on the target consumer group after the enterprise spreads the a...
Claims
the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More
Application Information
Patent Timeline
Application Date:The date an application was filed.
Publication Date:The date a patent or application was officially published.
First Publication Date:The earliest publication date of a patent with the same application number.
Issue Date:Publication date of the patent grant document.
PCT Entry Date:The Entry date of PCT National Phase.
Estimated Expiry Date:The statutory expiry date of a patent right according to the Patent Law, and it is the longest term of protection that the patent right can achieve without the termination of the patent right due to other reasons(Term extension factor has been taken into account ).
Invalid Date:Actual expiry date is based on effective date or publication date of legal transaction data of invalid patent.
Login to View More 
Login to View More