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Advertisement playing system and playing platform based on interest points of user

A technology of advertisement broadcasting and user interest, applied in the field of advertisement, it can solve the problems such as the lack of pertinence of advertisement broadcasting, and achieve the effect of improving the pertinence of the crowd, improving the effect of advertisement, and improving the delivery efficiency

Inactive Publication Date: 2016-06-15
UUZHU BEIJING SCI & TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] In order to solve the weak pertinence of advertisement broadcasting in the existing advertisement broadcasting system, the present invention plays advertisements by acquiring the identity information of the broadcast broadcast object, thereby improving the pertinence of advertisements and improving the effect of advertisements

Method used

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  • Advertisement playing system and playing platform based on interest points of user
  • Advertisement playing system and playing platform based on interest points of user
  • Advertisement playing system and playing platform based on interest points of user

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Embodiment Construction

[0025] The present invention will be described in further detail below through specific embodiments and in conjunction with the accompanying drawings.

[0026] The invention provides an advertisement playing system based on user interest points. The system includes a playback platform 200 and an advertising cloud platform 300 .

[0027] in,

[0028] The playing platform is used to acquire the identity information of the object of the advertisement, process the identity information and analyze the point of interest of the object of the advertisement, and then query the preset advertisement content database to obtain the recommended advertisement corresponding to the point of interest And play, the advertisement content database includes the relationship between the point of interest and the advertisement content.

[0029] During specific implementation, the advertising cloud platform can optionally implement a distributed architecture. Include at least one HDFS server. Each...

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Abstract

The invention discloses an advertisement playing system and a playing platform based on user interest points, wherein the system includes a playing platform, wherein the playing platform is used to obtain the identity information of the object played by the advertisement, and process and analyze the identity information After the point of interest of the object to be played by the advertisement, query the preset advertisement content database, obtain and play the recommended advertisement corresponding to the point of interest, and the advertisement content database includes the association relationship between the point of interest and the advertisement content; the advertisement cloud The platform is used to provide the advertisement content data in the advertisement content database preset by the playback platform. The invention judges the point of interest of the object to be played by acquiring the identity information of the object to play the advertisement, and plays the advertisement according to the point of interest of the object to be played by the advertisement, so as to improve the pertinence of the people who place the advertisement, thereby improving the effectiveness of the advertisement.

Description

technical field [0001] The invention belongs to the technical field of advertising, and in particular relates to an advertising playing system and playing platform based on user points of interest. Background technique [0002] Advertisement means to advertise widely. Advertisement is a means of publicity that transmits information to the public openly and widely through a certain form of media for a specific need. For example, the current indoor or outdoor public advertising systems, such as screens in elevators and outdoor screens, can generally download advertisements from a central server automatically, and can also play advertisements according to geographical locations or directly specify content. The purpose of advertisements is to send useful information to people who need it. However, the existing advertisement broadcasts are not targeted at individual users, which reduces the effect of advertisements. Contents of the invention [0003] In order to solve the lac...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/239H04N21/2668H04N21/431H04N21/433H04N21/434H04N21/472H04N21/81
CPCH04N21/2393H04N21/2668H04N21/4316H04N21/4333H04N21/4345H04N21/47202H04N21/812
Inventor 雷立辉付旭东李杰汪俊平
Owner UUZHU BEIJING SCI & TECH CO LTD
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