Audience rating statistical method and system
A statistical method and technology of a statistical system, applied in the field of audience rating statistics, to achieve the effect of objective viewing rate and avoiding influence
Active Publication Date: 2017-02-01
SHENZHEN IPANEL TECH LTD
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Problems solved by technology
Because the quantity of sampling samples is generally relatively small for all TV viewers, the audience rating of statistics in the prior art is not the audience rating in the true sense, that is to say the audience rating of statistics in the prior art and the real audience rating There is an error between, and the smaller the number of samples, the greater the error
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[0072] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.
[0073] The embodiment of the present application provides a method for statistics of ratings, such as figure 1 shown, including:
[0074] S101: Extract cluster logs within a certain period of time from the cluster log database, the cluster logs include user attributes and viewing behaviors, and the cluster log database is generated through the triple play system;
[0075] It should be noted that the integration of the three networks means that during the evol...
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The application discloses an audience rating statistical method and system. According to the audience rating statistical method, viewing behaviors of all television audiences are collected by utilizing a cluster log database generated by a three-network fusion system, so that an audience rating capable of accurately reflecting a target program or a target channel is subjected to statistics. Particularly, cluster logs in a target time period are extracted from a cluster log database, extracted cluster log information is screened according to preset parameters to obtain a target cluster log, then an information tensor is generated, and the information tensor is subjected to complementing processing to complement information lost in the generating process of the cluster log database so as to obtain the viewing behaviors of all the television audiences classified by the preset parameters in the target time period, and then, calculation of the audience rating of the target program or the target channel can be carried out by utilizing the information tensor of the complemented information so as to obtain the accurate audience rating which represents the target program or the target channel.
Description
technical field [0001] The present application relates to the technical field of audience rating statistics, and more specifically, relates to an audience rating statistics method and system. Background technique [0002] The audience rating refers to the percentage of the number of people (or the number of user clusters) watching a certain TV channel (or a certain TV program) in a certain period of time to the total number of TV viewers (or the total number of user clusters). The market is of great significance. It is an important reference for program production, arrangement and adjustment, a main indicator for program evaluation, and a powerful tool for formulating and evaluating media plans and improving advertising messages. [0003] In the prior art, there are mainly two kinds of statistical methods for ratings, namely the diary method and the ratings instrument detection method; The viewing behavior and the total number of samples are calculated to obtain the audienc...
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IPC IPC(8): H04N21/258H04N21/442G06F17/30
CPCG06F16/1815G06F16/2462H04N21/25866H04N21/44204H04N21/44222
Inventor 徐佳宏李益永邓宏栋成学文韩涛
Owner SHENZHEN IPANEL TECH LTD