Information pushing method and information pushing platform

Abstract

The embodiment of the invention discloses an information pushing method and an information pushing platform. The method comprises the steps that: a terminal information acquisition system acquires terminal identifier information of a mobile terminal user, and sends the terminal identifier information to an information processing system; an information pushing configuration system generates information to be pushed and an information pushing region according to merchant information submitted by a merchant user, and sends the information to be pushed and the information pushing region to the information processing system; and the information processing system determines a current geographic position of the mobile terminal user according to the received terminal identifier information, and pushes the information to be pushed to the mobile terminal user when the current geographic position belongs to the information pushing region. By utilizing the method, information pushing can be accurately carried out in a targeted mode for the mobile terminal user by the geographic position, and meanwhile, the mobile terminal user also can obtain more useful information resources, so that not only can marketing information cost of the merchant user be reduced, but also popularization efficiency of marketing information can be further improved.

Description

technical field [0001] The embodiments of the present invention relate to the technical field of mobile Internet, and in particular, to an information push method and an information push platform. Background technique [0002] With the rise and development of mobile Internet technology, people increasingly use mobile terminals to obtain various Internet information. Mobile Internet has been closely related to people's daily life. Users generally obtain various data through mobile application software. There is a close relationship with the market, and the marketing promotion method based on the mobile Internet has emerged as the times require. [0003] For physical merchants, if they blindly promote their products based on mobile applications, they will require high marketing and promotion costs. Many micro-merchants, such as some small coffee houses, snack bars, or small clothing stores, cannot afford high promotion costs. , How to carry out targeted promotion and attract ...

AI Technical Summary

Problems solved by technology

[0003] For physical merchants, if they blindly promote their products based on mobile applications, they will require high marketing and promotion costs. Many micro-merchants, such as some small coffee houses, snack bars, or small clothing stores, cannot afford high promotion costs. , How to carry out targeted promotion and attract potential consumers near the merchant, this is what many merchants are eager to get

[0004] For mobile terminal users, receiving a lot of mobile Internet promotion information every day, it is easy to feel disgusted with these promotion information. If the merchant promotion information cannot arouse the user's interest, the user will delete the promotion information quickly more often. In this way, the effect of information promotion cannot be effectively achieved.

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