Method for constructing user portrait on the basis of social security data, and user portrait generator based on social security data

Abstract

The invention relates to a user portrait generator based on social security data and a method for constructing a user portrait on the basis of the social security data. The method for constructing the user portrait comprises the following steps that: obtaining the social security data of a user, wherein the social security data is queryable data; filtering the social security data of the user to obtain the key field of the social security data, wherein the key field at least comprises one of basic information used for indicating users, insurance information, treatment information, medical information and personnel aptitude information; taking the key field as a user basic tag; adopting a big data distributed computation method to analyze the social security data of the user to obtain the social security state of the user, and taking the social security state is taken as a user analysis class tag, wherein the social security state is at least used for indicating one of the social security payment state, the health state, the income level, the living condition, the fertility conditions and the business handling behavior preference of the user; and generating the user portrait which takes the basic tag and the analysis class tag as a set.

Description

technical field [0001] The present invention relates to the fields of big data and social security, and relates to a method for constructing user portraits based on social security data and a user portrait generator. The users involved in the present invention are individual social security users. Background technique [0002] User portrait refers to the labeling of user information. After collecting and analyzing the data of consumers' social attributes, living habits, consumption behavior and other main information, enterprises can abstract the overall business picture of users. User portraits are generally used to improve product operations, precision marketing, information statistics, intelligent recommendations, effect evaluation, private customization of products and services, etc. [0003] At present, in the field of social security, there is no description of social security participants from the perspective of user portraits and the application of social security po...

AI Technical Summary

Problems solved by technology

[0004] At present, big data applications in the field of social security are being developed. The concept of social security user portraits has not long been proposed. In view of the large amount, high quality, dynamic, and core characteristics of social security data, the formation of user portraits in the field of social security has a very favorable foundation and is widely used. At the same time, there is no professional method to construct social security user portraits in the field of social security

Images