A method and system for mining and processing outdoor media resource data

A media resource and data mining technology, applied in the field of communications, can solve the problems of insufficient data value mining, restricting the development of the outdoor media industry, and ineffective utilization, etc., to achieve personalized customized delivery and improve evaluation efficiency. and objectivity, to achieve the effect of accurate delivery
CN107423315BActive Publication Date: 2018-11-06广东南方新视界传媒科技有限公司
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Patent Information

Authority / Receiving Office
CN · China
Patent Type
Patents(China)
Current Assignee / Owner
广东南方新视界传媒科技有限公司
Publication Date
2018-11-06

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Abstract

The invention discloses a mining and processing method for outdoor media resource data. The method comprises the steps that S1, user data information of WIFI hotspot users and mobile operator users within a preset visible range of each part of outdoor media is acquired based on operator big data, wherein the user data information comprises user basic data information, user traffic data information and user behavior data information; S2, the acquired user data information within the preset visible range of each part of outdoor media is stored in a distributed mode through a Hadoop distributed file system; S3, a multipoint parallel mode is adopted to perform data mining and analysis on the stored user data information, so that an audience data analysis model based on each part of outdoor media is obtained, wherein the media audience data analysis model comprises a media audience group characteristic model and a media audience group behavior model; and S4, the obtained audience data analysis model of each part of outdoor media is displayed.
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Description

technical field

[0001] The invention relates to the field of communication technology, in particular to a method and system for mining and processing outdoor media resource data. Background technique

[0002] The typical marketing mode of traditional outdoor media is to select the placement point based on industry experience. Due to the lack of data support, the price of the media, the effect of advertising has always lacked an effective evaluation system and means. The lack of this value evaluation system has greatly restricted the development of the outdoor media industry. In addition, mobile operators hold a large amount of user data, but they cannot be effectively used for a long time, and the value of the data cannot be fully tapped, which in fact causes a waste of resources.

[0003] With the maturity of technical means and the use of big data technology, the exposure and interaction of advertisements can be quantified, and the precise placement of outdoor media adve...

Claims

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