Channel attribution method and device for object entity
An object entity and channel technology, applied in the field of data processing, can solve the problem of inability to realize the attribution analysis of multiple object entities and channels
Active Publication Date: 2020-06-16
KOU KOU XIANG CHUAN BEIJING NETWORK TECH CO LTD
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[0003] Existing channel attribution methods can only perform attribution analysis on one object entity. For example, application publication number CN107886382 A discloses a method, device and system for analyzing the channel drainage effect in a website, which is used to analyze the drainage of important pages Effect, and specifically disclosed: For important pages, such as the homepage, search results page, recommended page or event page, count the number of products added to the order and the number of products added to the shopping cart, and calculate the corresponding The drainage effect of the page, which only discloses the channel attribution of the product, and cannot realize the channel attribution analysis of multiple object entities
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[0073] Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited by the embodiments set forth herein. Rather, these embodiments are provided for more thorough understanding of the present disclosure and to fully convey the scope of the present disclosure to those skilled in the art.
[0074] With the development of Internet technology, marketing platforms have emerged as the times require. Many merchants choose to open stores on the marketing platforms and place commodities or coupons to achieve the purpose of promotion and marketing. The marketing platform has set up various channel nodes in order to drive customer traffic. Among them, the channel nodes have the function of carrying the traffic guidance of the m...
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The invention discloses a channel attributing method and device for an object entity. The method comprises the steps: collecting user flow log data according to pre-built burying points for a plurality of object entities; obtaining user business behavior data according to the user flow log data, wherein the user business behavior data comprises at least one object entity corresponding to at leastone user business behavior; performing the channel attributing logic analysis according to the user flow log data and the user business behavior data, and determining a channel attributing result of at least one object entity corresponding to at least one user business behavior. The method can achieve the accurate analysis and determining of the channel node which leads the object entity, so thata marketing platform balances the leading effect of all channel nodes and balances the values of the channel nodes for the merchants of the marketing platform. The method also can enable the merchantsof the marketing platform to balance the flow leading values of all channel nodes according to the determined channel attributing result, so as to select the proper channel node for popularization.
Description
technical field [0001] The invention relates to the technical field of data processing, in particular to a channel attribution method and device for an object entity. Background technique [0002] With the development of Internet technology, marketing platforms have emerged as the times require. In order to stimulate customer traffic, marketing platforms have set up various channel nodes. Many merchants choose to open stores on each channel node of the marketing platform and place commodities or coupons (collectively referred to as object entities) , in order to achieve the purpose of promotion and marketing, in order to facilitate the marketing platform and marketing platform merchants to measure the value of channel nodes, it is necessary to conduct channel attribution analysis on the object entity. [0003] Existing channel attribution methods can only perform attribution analysis on one object entity. For example, application publication number CN107886382 A discloses a ...
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IPC IPC(8): G06Q30/02
CPCG06Q30/0201
Inventor 张雨奇罗亮王东王敏章文
Owner KOU KOU XIANG CHUAN BEIJING NETWORK TECH CO LTD