E-commerce multi-platform synchronous live broadcast method and device

An e-commerce platform and multi-platform technology, which is applied in the fields of electrical components, image communication, digital video signal modification, etc., can solve the problems that cannot satisfy the interaction of viewers on all platforms, and achieve the effect of increasing user access traffic and realizing platform profitability

Pending Publication Date: 2020-10-16
HUAIYIN INSTITUTE OF TECHNOLOGY
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0003] The key to e-commerce live broadcasting lies not only in the quality of live broadcast sales products, but also in the total traffic of live broadcast viewing. Now, many e-commerce live broadcast platforms have certain fixed customers. How to gather all these customers at this stage is impossible. Moreover, the existing live broadcast technology and software can only support live broadcast on one platform at the same time, unless it can be performed on multiple devices at the same time, but this cannot satisfy the interaction with viewers on all platforms

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  • E-commerce multi-platform synchronous live broadcast method and device
  • E-commerce multi-platform synchronous live broadcast method and device

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Embodiment Construction

[0043] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.

[0044] In order to make the above objects, features and advantages of the present invention more comprehensible, the present invention will be further described in detail below in conjunction with the accompanying drawings and specific embodiments.

[0045] The network protocols in this embodiment all adopt the HTTP standard protocol, the video live broadcast materials are compressed in the MPEG4 format, and the audio live broadcast materials are compressed in ...

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Abstract

The invention provides an e-commerce multi-platform synchronous live broadcast method and device. The method comprises the following steps that a system end acquires live broadcast information data ofan e-commerce platform and performs data preprocessing; the 5G server decodes and renders the preprocessed e-commerce platform live broadcast data to form readable e-commerce platform live broadcastinformation; the live broadcast platform performs video live broadcast according to the e-commerce platform live broadcast information, and transmits the video live broadcast data to a plurality of e-commerce platforms to perform multi-platform synchronous live broadcast; and during video live broadcast, the system side obtains user access flow in the live broadcast process, classifies the flow user groups according to age preferences and markets products according to the classification result. Through establishing connection with each e-commerce live broadcast platform, multi-platform synchronous live broadcast is realized, and user access flow can be effectively increased.

Description

technical field [0001] The invention relates to the technical field of platform live broadcasting, in particular to a method and device for synchronous live broadcasting of e-commerce multi-platforms. Background technique [0002] Nowadays, e-commerce live broadcasts are in full swing. Platform merchants sell their own products through live broadcasts on the Internet, which greatly reduces the sales cost of merchants, expands the sales profits of commodities, broadens the sales channels of products, and creates a huge economy for the society. Benefit. [0003] The key to e-commerce live broadcasting lies not only in the quality of live broadcast sales products, but also in the total traffic of live broadcast viewing. Now, many e-commerce live broadcast platforms have certain fixed customers. How to gather all these customers at this stage is impossible. Moreover, the existing live broadcast technology and software can only support live broadcast on one platform at the same ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/258H04N21/43H04N21/44H04N21/478H04N21/4788H04N19/44
CPCH04N21/25891H04N21/4302H04N21/44012H04N21/47815H04N21/4788H04N19/44
Inventor 王琪王傲飞沙彦飞王洋周飞易雨璇沙晓菊邓国英
Owner HUAIYIN INSTITUTE OF TECHNOLOGY
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