A/B test method and device

Abstract

The invention provides an A / B test method and device applied to an A / B test gateway. Experiment information corresponding to a plurality of experiment numbers and a binding relation among proxy service identifiers, interface URLs and the experiment numbers are configured in advance; after the A / B test gateway receives a request of a user terminal, a target experiment number can be allocated to theuser terminal request according to the proxy service identifier and the interface URL in the user terminal request, and the target test version number corresponding to the user group is determined according to the experiment information corresponding to the target experiment number, so that the target experiment number and the target test version number are added to the user terminal request, andare sent to the corresponding proxy terminals. Due to the fact that the A / B test gateway has the flow distribution characteristic, secondary flow cannot be generated, flexible distribution of user terminal requests in different experiment rooms is achieved, and multi-layer experiments are achieved in the same test period; due to the fact that different experiment information is configured for each experiment number, the experiment rooms do not interfere with each other, so that the A / B test efficiency is improved.

Description

technical field [0001] The present invention relates to the technical field of the Internet, and more specifically, to an A / B testing method and device. Background technique [0002] A / B testing is to make two (A / B) or multiple (A / B / n) software versions for a certain test function, and in the same time dimension, let visitor groups with the same or similar composition visit randomly These software versions, through the collection of user experience data and business data of each group, finally analyze and evaluate the best software version, and officially adopt it. [0003] In the existing A / B test method, the company provides an interface, and the business party obtains user data and then calls the interface. This will double the original traffic, which is more obvious for business intrusion, and supports a single test scenario. As a result, multiple business parties need to develop many distribution systems, which are difficult to reuse for different scenarios. Contents...

AI Technical Summary

Problems solved by technology

[0003] In the existing A / B test method, the company provides an interface, and the business party obtains user data and then calls the interface. This will double the original traffic, which is more obvious for business intrusion, and supports a single test scenario. As a result, multi-business parties need to develop many distribution systems, which are difficult to reuse for different scenarios

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