Advertisement media contact person number detection device and advertisement media contact person number detection method

A technology for advertising media and people detection, applied in measurement devices, data processing applications, radio wave measurement systems, etc., can solve the problem of not being able to correctly know the number of media contacts

Pending Publication Date: 2021-03-05
凯胜株式会社
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

Also, people around the media may not be able to visually recognize the media, so even if the number of people around the media is detected, the number of people in contact with the media cannot be accurately known.

Method used

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  • Advertisement media contact person number detection device and advertisement media contact person number detection method
  • Advertisement media contact person number detection device and advertisement media contact person number detection method
  • Advertisement media contact person number detection device and advertisement media contact person number detection method

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Embodiment Construction

[0069] figure 1 Schematically shows the overall composition of the device for detecting the number of people contacted by advertising media according to an embodiment of the present invention, figure 2 schematically shows the basis of figure 1 The operation process of detecting the number of people contacted by advertising media in the implementation mode, Figure 3A to Figure 3D illustrate figure 1 The advertising media and its surrounding environment are targeted in the embodiment.

[0070] Such as figure 1 and Figure 3A to Figure 3D As shown, the device for detecting the number of people exposed to advertising media in this embodiment is basically composed of a computer controlled by a program, and has a visual recognition range calculation unit 10 . For the visual recognition range calculation unit 10, input the position data of the advertising medium 20 and the height data from the ground and the orientation data of the advertising surface 20a of the advertisin...

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Abstract

The invention relates to an advertisement media contact person number detection device and an advertisement media contact person number detection method. The advertisement media contact person numberdetection device comprises a visual identification range calculation unit, a block extraction unit, a block elimination unit, a range designation unit and a contact person number calculation unit, wherein floating population data is acquired and the advertisement media contact person number is calculated through the contact person number calculation unit. According to the invention, actual trafficsurvey is not needed, and the number of media contact persons in any period can be accurately and easily detected at any time.

Description

technical field [0001] The invention relates to a device and a method for detecting the number of people contacted by advertising media, which are used to detect the number of people contacted by OOH (out of home) media such as advertising media, especially outdoor advertising media. Background technique [0002] OOH media such as outdoor advertising media and traffic advertising media are considered to be more difficult to measure the number of people exposed to advertising media than other advertising media. For example, the ratings in TV media and radio media, the circulation in newspapers and magazines, and the number of clicks in online advertising media can all be used as the number of contacts in each media, but OOH media is the only one that is not "active visual recognition" but "Compulsory visual identification" or "passive visual identification", so unless the number of people passing through the exposed area can be measured, the number of visual identifications (...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G01S19/42
CPCG01S19/42G06Q30/0245
Inventor 中山诚石川江里神野樱
Owner 凯胜株式会社
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