Wisdom marketing data analysis device for text and travel fusion

A data analysis and data analysis system technology, applied in the field of smart marketing data analysis devices, can solve the problems of inability to accurately understand users' reading habits and needs pain points, improve marketing effects, and inability to count result data.

Pending Publication Date: 2021-05-25
周凯 +1
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  • Abstract
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Problems solved by technology

[0004] The purpose of the present invention is to provide a smart marketing data analysis device for the integration of culture and tourism, which solves the problem that the existing marketing data analysis device cannot accurately understand the user's

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  • Wisdom marketing data analysis device for text and travel fusion
  • Wisdom marketing data analysis device for text and travel fusion
  • Wisdom marketing data analysis device for text and travel fusion

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Embodiment Construction

[0019] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.

[0020] see Figure 1-6 , the present invention provides a technical solution: a smart marketing data analysis device for cultural and tourism integration, including: a marketing data analysis system, the marketing data analysis system includes a data acquisition module, a data analysis module, a data interaction module and a data The evaluation module forms a big data marketing closed-loop framework between the modules. The data acquisition module is connected...

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Abstract

The invention discloses a wisdom marketing data analysis device for text and travel fusion, and the device comprises a marketing data analysis system. The marketing data analysis system comprises a data acquisition module, a data analysis module, a data interaction module and a data evaluation module, and a big data marketing closed-loop framework is formed among the modules. The data acquisition module is internally connected with a cloud database, the cloud database is connected with the data acquisition module, and the data acquisition module comprises a marketing channel acquisition module, a marketing object division module, an order component information module, a product inventory information module, a user behavior acquisition module and a customer source market acquisition module. According to the method, data comparison, reasoning and summarization are carried out on the data obtained in the previous step, finally data integration and comprehensive evaluation are carried out, and the evaluation report is generated, so that the reading habit and the demand pain point of the user are visually known, marketing decision can be supported and driven through the data, and the marketing effect is improved.

Description

technical field [0001] The invention relates to the technical field of smart culture and tourism, and more specifically to a smart marketing data analysis device for the integration of culture and tourism. Background technique [0002] Cultural tourism is referred to as cultural tourism for short, and its definition refers to the behavioral process of realizing the purpose of perceiving, understanding, and appreciating the specific content of human culture through tourism. It generally refers to tourism for the purpose of appreciating traditional cultures in foreign countries, pursuing the traces of cultural celebrities, or participating in various cultural activities held locally. Seeking cultural enjoyment has become a fashion for tourists; Chinese cultural tourism can be divided into the following four levels, namely, the historical and cultural level represented by cultural relics, historical records, ruins, and ancient buildings; the level of modern culture, art, and te...

Claims

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Application Information

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IPC IPC(8): G06Q30/02G06Q50/14
CPCG06Q30/0203G06Q50/14
Inventor 周凯
Owner 周凯
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