E-commerce marketing promotion system and method, computer equipment and storage medium

Abstract

The invention is suitable for the field of computers, and provides an e-commerce marketing promotion system and method. The system comprises a drainage keyword storage module, a product release module and a keyword analysis module. According to the method, a plurality of drainage keywords are widely set at a low-cost popularization price in the early stage; the drainage keywords are also keywords frequently used in the same industry, the keyword with the highest search frequency is obtained through use and analysis for a period of time, the keyword is improved to be an accurate keyword, the popularization cost and the popularization strength of the accurate keyword are increased, the exposure rate of the accurate keyword on various popularization platforms is increased, the main promotion cost is concentrated on precise keywords, a high promotion effect can be achieved in a short time, more cost is saved compared with simultaneous promotion of multiple keywords, and the problems that an existing promotion mode is not high in pertinence, the effect after promotion is small, client growth is slow, and the effect is not obvious relative to the invested promotion cost are solved.

Description

technical field [0001] The invention belongs to the field of computers, and in particular relates to an e-commerce marketing and promotion system, method, computer equipment and storage medium. Background technique [0002] E-commerce, referred to as e-commerce, refers to the electronic trading and related service activities on the Internet, which makes all aspects of traditional commercial activities electronic and networked. With the rapid development of e-commerce, more and more people began to pour into the e-commerce industry. In the e-commerce industry, merchants interact with consumers on the e-commerce platform and realize transactions. [0003] With the popularity of e-commerce, the competition in the e-commerce industry is increasing, and the emergence of new sales methods such as live broadcast and video has a greater impact on the traditional e-commerce model. Customers can choose more content, which makes it difficult for old customers to gradually lose The pr...

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Problems solved by technology

[0005] Embodiments of the present invention provide an e-commerce marketing promotion system, method, computer equipment, and storage media, aiming to solve the problem that the existing promotion model is not well targeted, resulting in small promotion results and slow customer growth. In terms of cost, the effect is not obvious

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