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High-quality customer competition strategy analysis method based on state grid APP

A technology of competition strategy and analysis method, applied in the field of high-quality customer competition strategy analysis based on State Grid APP application, can solve the problem that the business system architecture is difficult to meet the requirements of system operation, and achieve the effect of meeting service requirements

Pending Publication Date: 2021-12-14
国家电网有限公司客户服务中心
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] With the explosive growth of data volume and the continuous improvement of business requirements, the traditional business system architecture has become increasingly difficult to meet the requirements of system operation

Method used

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  • High-quality customer competition strategy analysis method based on state grid APP
  • High-quality customer competition strategy analysis method based on state grid APP
  • High-quality customer competition strategy analysis method based on state grid APP

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Embodiment Construction

[0035] The present invention will be further elaborated below in conjunction with specific embodiments.

[0036] The present invention is based on the high-quality customer competition strategy analysis method of the State Grid APP application, which specifically includes the following steps:

[0037] S1: Build a two-level data exchange system of the internal network of the headquarters information and the external network of the headquarters information on the online state grid data, and synchronize the provincial side data to the headquarters side data at the same time;

[0038] Among them, the information intranet in the two-level switching system realizes data cascading communication through the single-port proxy mode of the bus. Based on the state network cloud data transmission component (based on RocketMQ transactional messages), it encapsulates the data interaction logic of the headquarters and the provincial side and realizes task monitoring. and management to realize...

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Abstract

The invention discloses a high-quality customer competition strategy analysis method based on a state grid APP, and the method comprises the steps: building a marketing business database through employing the online state grid data, building a customer analysis information database through employing the marketing business database, carrying out the screening and labeling of high-quality customers, then formulating a universal, personalized and value-added service product and service strategy, and adjusting the content of the competitive service strategy library in time according to market feedback, so that the loyalty, customer stickiness and customer satisfaction of high-quality customers are increased by applying a competitive service strategy, and a stable power supply and consumption relationship with the high-quality customers is established.

Description

technical field [0001] The invention relates to the field of customer competition strategy analysis, in particular to a high-quality customer competition strategy analysis method based on the State Grid APP application. Background technique [0002] In March 2015, the Central Committee of the Communist Party of China and the State Council issued "Several Opinions on Further Deepening the Reform of the Electric Power System" (Zhongfa [2015] No. In the electricity side market, different electricity sales companies have been established, and the pressure on market development and competition for grid companies has increased. Under the new situation of electricity reform, providing high-quality services to high-quality customers will be the main means and strategies for various electricity sales entities to compete for high-quality customers. Precisely locating high-quality customers, providing them with differentiated and high-quality services, enhancing customer loyalty and d...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q10/06G06Q30/02G06F16/27G06F16/25G06F16/242G06F16/17G06Q50/06
CPCG06Q10/0637G06Q10/06393G06Q30/0202G06F16/27G06F16/254G06F16/2433G06F16/1734G06Q50/06Y02D10/00
Inventor 唐文升武亚光杨维余锦河张才俊田举陈伦强王威严海浪程飞飞张弦
Owner 国家电网有限公司客户服务中心
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