Pusher and pack including it

Inactive Publication Date: 2015-10-08
KRAFT FOODS UK R&D +1
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Benefits of technology

The present patent relates to pushers for packaging display items and shelf ready packs for displaying items for sale. The pushers have an extendable member with a plurality of sections pivotally connected at a pivot point and a resilient member positioned about the sections to bias them towards each other in a first direction. The biasing of the sections results in the extension of the extendable member in a second direction perpendicular to the first direction. The shelf ready packs include a carton and a pusher as described above. The pusher abuts the back wall of the carton and extends towards the front wall of the carton or sits in the carton and extends towards the front wall of the carton. The resilient member is positioned to bias it towards the front wall of the carton or any items placed in front of it towards the front wall of the carton. These technical effects include improved display and ease of use for shelf ready packs.

Problems solved by technology

Existing shelf ready packs exhibit a number of problems.
For example, items which are stacked in such packs (whether horizontally, vertically or at an inclined angle) can look unsightly after removal of several items.
Furthermore, removal of items can result in poor on-shelf presence of the product with the products often hidden from view.
However, such a pack requires regular attention by pulling the tab forward within the pack.

Method used

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  • Pusher and pack including it
  • Pusher and pack including it
  • Pusher and pack including it

Examples

Experimental program
Comparison scheme
Effect test

first embodiment

[0044]FIG. 3 illustrates a single element 20 used to construct the extendable member 22 for a pusher 21, the assembled pusher 21 being shown in FIG. 4A. The element 20 is in the form of an elongate, generally rectangular, strip having first and second ends 23,24. A generally transverse fold line 25 is positioned substantially at the midpoint along the length of the element 20. Further transverse fold lines 26 are positioned respectively at about a third of the distance between the central fold line 25 and each of the first and second ends 23,24. Pivot formation points 27 are positioned respectively at about two thirds of the distance between the central fold line 25 and each of the first and second ends 23,24. The pivot formation points 27 for this, and for other embodiments, preferably comprise a slit 28 extending across at least half of the width of the element 20. In order to form a pivot, the pair of pivot formation points 27 must be slit in opposing directions. A notch 29 may b...

second embodiment

[0049]FIG. 5 illustrates another single element 20 used to construct the extendable member 22 for a pusher 21, the assembled pusher 21 being shown in FIG. 6. The element 20 is again in the form of an elongate, generally rectangular, strip having first and second ends 23,24. A generally transverse fold line 25 is positioned substantially at the midpoint of its longest side. Further transverse fold lines 26 are positioned respectively at about 1 / 7, 3 / 7, 5 / 7, and 6 / 7 of the distance between the central fold line 25 and each of the first and second ends 23,24. Pivot formation points 27 are positioned respectively at about 2 / 7 and 4 / 7 of the distance between the central fold line 25 and each of the first and second ends 23,24. In order to form a pivot, each corresponding pair of pivot formation points 27 must be slit in opposing directions. Preferably, the pivot formation points 27 at about 2 / 7 and 4 / 7 of the distance between the central fold line 25 and each of the first and second ends...

third embodiment

[0053]FIG. 7 illustrates a first element 40 and a second element 41 used to construct the extendable member 22 for a pusher 21, the assembled pusher 21 being shown in FIG. 8. The first element 40 is in the form of an elongate, generally rectangular, strip having first and second ends 23,24. A generally transverse fold line 25 is positioned substantially at the midpoint along the length of the element 40. An aperture 42 is positioned substantially midway between the central fold line 25 and the first end 23. The aperture 42 is positioned substantially centrally with respect to the width of the member 22. A pivot formation point 27 is positioned substantially midway between the central fold line 25 and the second end 24.

[0054]The first element 40 is thus divided into a plurality sections: section A extending between the first end 23 and the aperture 42; section B extending between the aperture 42 and the central fold line 25; section C extending between the central fold line 25 and th...

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PUM

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Abstract

The present invention relates to a pusher for use in packaging for displaying items for sale. In the preferred embodiment the pusher comprises an extendable member having a plurality of sections which are pivotally connected to each other at at least one pivot point and are configured to provide at least a pair of spaced apart portions. At least one resilient member is positioned about the spaced apart portions to bias them towards each other in a first direction. The biasing of the spaced apart portions towards each other results in an extension of the extendable member in a second direction which is perpendicular to the first direction.

Description

FIELD[0001]The disclosure relates to a pusher for use in packaging for displaying items for sale.BACKGROUND[0002]It is known to transport pre-packaged items, such as confectionary, from a manufacturing site to a vending site in bulk cartons, such as cardboard boxes. One of the main functions of such a carton is to protect the items from physical damage during transit. At the vending site, the items are typically removed from the carton and arranged on display for sale.[0003]It may, however, be desirable to display multiple smaller items in a carton and dispense them directly therefrom. In such a case it can be advantageous to use the same carton that was used for transporting the items. Such cartons are often referred to as ‘shelf ready packs’. U.S. Pat. No. 7,284,662 describes a carton that allows a product to be shipped, displayed, and dispensed all from the same carton.[0004]Existing shelf ready packs exhibit a number of problems. For example, items which are stacked in such pack...

Claims

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Application Information

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IPC IPC(8): B65D5/72B65D83/00A47F1/12B65D5/42B65D5/50
CPCB65D5/724B65D5/4204B65D83/0038A47F1/126B65D83/0022B65D5/5028A47F1/125B65D5/5213B65D5/721B65D83/0083B65D83/00A47F1/12F16F1/025B65D5/48038B65D25/04
InventorKREUTZER, ERICHKOWALEWSKI, ALAINHOFMEISTER, STEFANIEBORTOS, DANIELEGER, FRANKBRADBURY, SIMON TIMOTHY NICHOLAS
OwnerKRAFT FOODS UK R&D