The invention provides a message pushing method and device. The method comprises the following steps: when determining that cached information, which corresponds to a target application, on a
client side is cleared away and a notification bar message which corresponds to the target application is transmitted to the
client side, re-registering a message pushing function for a preset platform on theclient side; and pushing the notification bar message to the
client side on the basis of the re-registered message pushing function. The preset platform is a platform which is used for running the target application on the background of the
client side, and the target application does not need to be confirmed by a user in installing and downloading processes, and runs on the background of the
client side in the installing and downloading process. Even if the cached information, which corresponds to the target application, on the
client side is cleared away, a
server side still can push the notification bar message for the client side, the delivery ability of the notification bar message corresponding to the target application is improved, and user experience is improved.