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Media with embedded advertising

An advertising and media technology, applied in the direction of advertising, data processing applications, marketing, etc., can solve the problems of incorrect sequential media, unpleasantness, and detrimental user experience in the system

Inactive Publication Date: 2010-02-10
YAHOO INC
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

First, pre-roll ads force viewers to wait through a potentially unwelcome audiovisual experience
Second, seeing an unexpected pre-play ad may be perceived by the user as a glitch, and may lead the user to believe that the system is implemented incorrectly or that he inadvertently selected the wrong sequential media
The downside of in-play ads is that they can be annoying, or can detract from the user experience by interrupting the user at a dramatic or informative climax (which is annoying)

Method used

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  • Media with embedded advertising
  • Media with embedded advertising
  • Media with embedded advertising

Examples

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Embodiment Construction

[0020] refer to figure 1 , which shows a system 10 for providing advertisements and web services to users viewing Internet-based media. Preferably, the Internet media is sequential media, however, the Internet-based media may be any type of Internet-based media, such as still images. Sequential media includes visual, audible, and other information, or a combination thereof, presented in a sequence of discrete portions or a continuous stream of information. Serial media can be encoded as digital data or analog signals for processing, playback, storage, or other use using appropriate hardware or software tools.

[0021] The system 10 includes a general purpose computer 12 having a display screen 14 and input devices such as a keyboard 16 and a mouse 18 . The general purpose computer 12 is capable of displaying sequential media played by the media player 20 via the display screen 14 . The media player 20 may be located within a window 22 of an Internet browser. It should be ...

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Abstract

A system and method for providing advertising to a user of a computer capable of displaying Internet based media, such as sequential media, played by a media player in a display. The method includes the steps of providing a media object, wherein the media object contains sequential media and advertising information encapsulated within the media object. Encapsulating the sequential media and advertising information within the media object prevents rogue users from simply stripping away the sequential media from the advertising information.

Description

[0001] References to related applications [0002] This application claims priority to US Patent Application Serial No. 11 / 745,248, filed May 7, 2007, entitled "MEDIA WITH EMBEDDED ADVERTISING," which is hereby incorporated by reference in its entirety. technical field [0003] The present invention relates to Internet-based advertising, and more particularly to Internet-based advertising for use in conjunction with Internet-based media. Background technique [0004] Networked electronic devices, such as personal computers, mobile phones, personal digital assistants, game consoles, interactive televisions or automated information communication devices, increasingly contain sequential media such as video and audio clips. In the past, advertisements necessary to provide financial returns to support the development of sequential media had to be limited to graphic advertisements, such as banner ads or text-based advertisements, either of which were placed somewhere in a web pag...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/00
CPCG06Q30/0264G06Q30/0277G06Q30/0242G06Q30/0272G06Q30/02H04N21/431
Inventor 克里斯托弗·杰非罗纳德·马丁纳茨艾瑞克·奥门伯格
Owner YAHOO INC
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