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Targeting advertisements based on emotion

An emotion and advertising technology, applied in data processing applications, electrical digital data processing, special data processing applications, etc.

Active Publication Date: 2012-10-17
MICROSOFT TECH LICENSING LLC
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Traditional advertising systems cannot extract additional context from the user at query time that exactly fits the user's current context
As a result, advertisers may have difficulty leveraging traditional advertising systems to effectively articulate the types of users that should be included in their ad's target audience

Method used

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  • Targeting advertisements based on emotion
  • Targeting advertisements based on emotion
  • Targeting advertisements based on emotion

Examples

Experimental program
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Embodiment Construction

[0012] This patent application describes in detail the subject matter to which patent is claimed to satisfy statutory requirements. However, the description itself is not intended to limit the scope of this patent. Rather, the inventors of the present invention have contemplated that the claimed subject matter may also be embodied in other ways to include different steps or steps similar to those presented herein, in conjunction with other present or future technologies The combination. Moreover, while the terms "step" and "block" may be used herein to imply different elements of the method employed, these terms should not be construed to imply that any specific element exists among or between the various steps disclosed herein. order, unless and except where the order of the steps is explicitly stated. In addition, the embodiments will be described in detail below with reference to the accompanying drawings, which are hereby incorporated by reference in their entirety.

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Abstract

A computer system, a computer-implemented method, and computer readable media configured to target advertisements based on emotional states are provided. Advertisers specify desired emotional states of users they intend to target with advertisements. Advertisers also provide emotional tags having the desired emotional state of users that should see the advertisements linked to the emotional tags. Online activities for users are obtained and processed to assign emotional states to the users. An advertisement engine selects advertisements that are emotionally compatible based on the assigned emotional states and the desired emotional states provided by the advertisers.

Description

Background technique [0001] Typically, a user enters a search query into a web browser running on the user's computer. The search query represents the user's search intent. A search query entered into a web browser is sent to a search engine. Advertisers can bid on the search query to have their ad included in the search results page that is sent back from the search engine to the user's computer. [0002] Some advertisers may choose to target ads to users based on gender, time of day, or location. The advertiser who pays the highest price will have the right to place their ad in the best position on the search results page that the search engine sends to the user's web browser. For example, Jim's Pizza may be an advertiser in Bellevue, Washington, and it only wants to show its ad to users searching for local information near Bellevue. When a user issues a search query for "Bellevue, Washington" to a search engine in a browser, a results page containing an ad for Jim's Piz...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06F17/30
CPCG06Q30/0241G06Q30/0269
Inventor W.J.聪P.帕特瓦M.M.马科夫
Owner MICROSOFT TECH LICENSING LLC
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