Method, device and system for releasing network information

A technology of network information and delivery methods, applied in the Internet field, can solve the problems of decreased accuracy of network information delivery, inability to make full use of high-quality data, user data leakage, etc., to promote a virtuous circle, solve trust problems, and protect data privacy Effect

Inactive Publication Date: 2014-01-01
BAICHUAN TONGLIAN BEIJING NETWORK TECH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0010] The technical problem to be solved by the embodiments of the present invention is to provide a network information delivery method, device and system to solve the problem that the data terminal does not want to leak the user data it owns to a third par...

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  • Method, device and system for releasing network information
  • Method, device and system for releasing network information

Examples

Experimental program
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Effect test

Embodiment 1

[0051] With the vigorous development of the Internet, the number of Internet users continues to increase, and the value of various network information on the Internet has been increasingly recognized. However, unlike the traditional media industry, the Internet industry has higher technical thresholds and more complex data structures. Evaluation indicators have more dimensions and higher technical requirements for network information delivery.

[0052] Taking advertisement placement as an example, a mode commonly adopted at present is: put the advertisement inventory in the DSP cluster, and the advertisement scheduling work is completed by the DSP. In order to achieve this goal, the media side or the advertiser side needs to open its data resources together with the advertising resources to the DSP, and submit the creative materials and advertising strategies it wants to deliver to the DSP system through the bill of lading system or other means, and the DSP will Complete the d...

Embodiment 2

[0090] In the embodiment of the present invention, considering the data security problem of the data terminal, the data of the data terminal is not released to the third party during the advertising delivery process, and the DSP analyzes the user data and performs subsequent advertisement retrieval, but the data terminal It itself conducts user data analysis and advertisement retrieval, so while ensuring the data security of the data end, it can use the high-quality data on the data end for advertisement placement, thereby improving the accuracy and effectiveness of advertisement placement.

[0091] In the embodiment of the present invention, the data end can be an advertiser end, a media end, or an offline data manufacturer end, etc., and modules that implement functions such as user data analysis and advertisement retrieval can be deployed on the advertiser end, media end, and offline data end. One or more of the manufacturers. In the embodiment of the present invention, the...

Embodiment 3

[0121] refer to Figure 5 , is a structural block diagram of an advertisement delivery device described in Embodiment 3 of the present invention, the device may be set at the data end, and the device may include:

[0122] The receiving module 501 is used to receive the network information scheduling request sent by the demand-side platform, and the network information scheduling request includes the corresponding cookie_1 of the user in the demand-side platform;

[0123] The first search module 502, which may correspond to image 3 The CMSS in is used to search the cookie_2 associated with the cookie_1 from the pre-stored cookie association table, and the cookie_2 is the corresponding cookie of the user in the data terminal;

[0124] The second search module 503 is configured to search the user attribute corresponding to the cookie_2 from the pre-generated user attribute database;

[0125] In the embodiment of the present invention, the user attribute database is a user attr...

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Abstract

The embodiment of the invention provides a method, device and system for releasing network information. The problems that the accuracy of releasing the network information is lowered, and the releasing effect is poor are solved. The method comprises the steps of receiving a network information scheduling request sent by a demand side platform, wherein the network information scheduling request comprises the corresponding cookie_1, of a user, in the demand side platform; seeking cookie_2 related to the cookie_1 in a prestored cookie association table; seeking user attributes corresponding to the cookie_2 in a pre-generated user attribute database; retrieving the corresponding network information in a network information base according to the user attributes and returning the network information to the demand side platform. According to the method, device and system for releasing the network information, user data collected through a data side can be fully utilized, the user-oriented network information can be accurately released, and the releasing effect is improved; the data privacy of all sides is fully protected, and the trust relationship of a whole industry chain is built.

Description

technical field [0001] The embodiments of the present invention relate to the technical field of the Internet, in particular to a method, device and system for delivering network information. Background technique [0002] With the vigorous development of the Internet, the number of Internet users continues to increase, and the value of various network information on the Internet has been increasingly recognized. However, unlike the traditional media industry, the Internet industry has higher technical thresholds and more complex data structures. Evaluation indicators have more dimensions and higher technical requirements for network information delivery. [0003] Taking advertising as an example, advertising is one of the core profit models of the Internet industry, and it is also the main source of income for most Internet companies to survive. With the development of the Internet industry and technological changes, the display form, delivery mode and delivery technology o...

Claims

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Application Information

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IPC IPC(8): H04L29/08H04L29/06G06F17/30
Inventor 巴翠玲
Owner BAICHUAN TONGLIAN BEIJING NETWORK TECH
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